LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest list blog on the top customer experience trends that will hit the market in 2018. 2018 is going to be a great year for customer experience since there’s a C-level awareness that somebody at the top of the company is dedicated to driving it.
In 2017, customer experience took the limelight. But in 2018, this will be taken up another level as organizations aim to level-up their competitors in the customer experience game. It’s high time that companies assess where their brand stands regarding customer experience and whether they are on the right track to delight their customers. To offer you better insights, Infiniti has listed some of the top customer experience trends that will hit the market in 2018.
According to the customer experience experts at Infiniti, “Customer experience matters for modern businesses because there are plenty of fishes in the sea for customers to buy the same products.”
View the complete list of the top customer experience trends that will hit the market in 2018 from Infiniti
Infiniti Research is a global market intelligence company presenting market insights to help look beyond market disruptions, studying competitive activity, and developing intelligent business strategies. Listed below are the top customer experience trends that will hit the market in 2018.
Top customer experience trends
- Customers take charge: The digital era has transformed the way the customers are perceived. The trend of consumers becoming more empowered is gaining traction since they having access to more knowledge and network than before. There is an immense pressure on the companies to put out their best as the social media has become prevalent and the voices of the customer's matters to everyone. Businesses are using customer intelligence to understand the customer's preferences and tailor their products accordingly.
- Customer service can make or break the business: There is attrition in the customer loyalty due to poor customer service. Factors like the service levels before or after a purchase is a highly crucial contributor to creating an overall experience for buyers and this helps in improving the overall experience of the customers. Additionally, factors like unreasonable compensations, long hold times, or query resolutions, or monotonous customer service leads to poor customer service.
- Move over multichannel – Omnichannel takes the front seat: The customers’ demand for businesses to shift to omnichannel models to enhance customer experience has increased with the growing technology. Companies must understand that the modern customers’ expectations are higher than before and they must focus on equipping themselves to satisfy their customers. An excellent omnichannel customer experience can help in getting rid of redundant systems that are time-consuming.
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View the complete list of top customer experience trends that will hit the market in 2018 blog here:
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.