SAN FRANCISCO--(BUSINESS WIRE)--Accenture (NYSE: ACN) and immersive content company Specular Theory received the Best VR Commercial/Branded Entertainment award for their Behind the Style virtual reality experience at the recent VR FEST event in Las Vegas.
Behind the Style is an interactive VR story of a fashion shoot which seamlessly blends fashion, tech and vcommerce in a way that’s highly engaging, fun and natural. The experience combines storytelling and technology with interactive branching choices and the ability to make purchases, creating a whole new category of immersive experiences that enable brands and retailers to connect with consumers in more entertaining, relevant and memorable ways.
“Behind the Style is a perfect example of the kind of experiences that brands can deliver to engage customers in new ways, giving them a chance to influence the storyline and interact directly with products,” said Raffaella Camera, Head of Extended Reality Go to Market for Accenture in North America. “We are thrilled to receive this award at VR FEST, and look forward to delivering new immersive experiences that further connect brands and consumers around the world.”
Accenture and Specular Theory’s Behind the Style experience was selected from more than 450 nominations submitted by a variety of major brands and agencies. Nominees were first voted on by the public, followed by a panel of VR expert judges that selected the best experiences in each category.
The Accenture Extended Reality group combines Accenture’s research, development, human-centered design principles and deep industry knowledge to design and build XR experiences using augmented, virtual and mixed reality technologies. The group helps companies envision, develop and deploy immersive experiences that create entirely new ways for people to experience the world around them.
VR FEST is a three-day event dedicated to driving innovations in the virtual entertainment industry and perpetuating the art and science of the medium for both content creators and consumers alike. Learn more at https://virtualrealityfestival.com/
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 435,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
About Specular Theory
Specular Theory is an award-winning immersive content and innovation company based in Venice Beach, CA that creates and distributes cutting-edge, premium, and authentic experiences for VR/AR/MR, V-Commerce and Location-based Entertainment (LBVRE). As a fast-growing and acclaimed studio, Specular Theory has been recognized for their innovative work in v-commerce and their thought provoking cinematic works, including their Perspective VR series which was one of the most talked about pieces at the 2015 and 2016 Sundance and Tribeca Film Festival’s. They also won the first-ever Streamy Award for Best VR for their work on the Game Lab in 360 series and have received more than a dozen nominations across categories and genres.