BOULDER, Colo.--(BUSINESS WIRE)--Todd Reed Jewelry announced today the launch of their Forged Your Own Way™ bridal set giveaway. The one-month digital campaign is set to launch on February 14th/Valentine’s Day and will ask Millennials to submit an up to two-minute video detailing how they are forging their own way in life and love. The winning video will be selected and announced early April, with the winner receiving a complimentary set of wedding bands.
Instructions for video submission and general contest rules can be found on the Todd Reed website, Facebook, and Instagram pages.
Says CEO/Designer Todd Reed, “I want to show younger generations that they can have something unique made with reclaimed and recycled materials. They shouldn’t have to choose between their personal values and owning an enduring symbol of commitment.”
For the past 25 years, Todd Reed has established himself as a pioneer in the artisanal luxury market. Upending a traditional industry with his use of raw stones and reclaimed material, he is uniquely poised to build a strong bridge to reluctant millennial consumers who have perplexed the jewelry market with their lack of engagement in the bridal category.
About Todd Reed: Todd Reed® is an American artisanal luxury jewelry company renowned for creating works of art using recycled metals and sustainably sourced raw and fancy-cut diamonds. Todd Reed creations are all one-of-a-kind, hand-forged and finished by master jewelers in the Boulder, CO studio. Todd Reed creates an alchemy of precious metals and stones that merge rugged natural beauty with refined sculptural elegance—Raw Elegance. It is a vision that fuses the iconoclastic spirit of an artist, the unwavering, handmade ethos of an artisan, and the sustainable methods of a modern-day steward.