The report segments the global gluten-free beer market by ingredient type (sorghum, corn, and rice; and buckwheat, millet, quinoa, and others) and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global gluten-free beer market, according to Technavio food and beverage researchers:
- Growing awareness of the health benefits associated with gluten-free products: a major market driver
- Growing influence of online retailing: emerging market trend
- The Americas dominated the global gluten-free beer market with 45% share in 2017
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Growing awareness of the health benefits associated with gluten-free products: a major market driver
Celiac disease is an autoimmune disorder that usually affects genetically predisposed individuals. In most of the cases, ingestion of gluten (a protein predominantly found in barley, rye, and wheat) leads to celiac disease. It damages the intestinal lining and affects the digestive system. Consumers who suffer from celiac disease need to follow a gluten-free diet as there is no treatment available to cure the disease.
Technavio estimates that, up until the 1970s, the global prevalence rates of celiac disease were estimated to be around 0.03% of the global population. At present, the percentage has grown to nearly 1% of the global population. This is driving the demand for gluten-free food and beverages products worldwide, especially in regions such as the Americas and Europe.
The market for gluten-free products and gluten-free beers has been growing exponentially over the past decade due to the rising prevalence rate of celiac disease and increasing awareness and health consciousness of consumers.
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Growing influence of online retailing: emerging market trend
The growth of e-commerce businesses worldwide, which accounts for nearly 12% of the global retail trade, has enabled competitors to enhance their profitability. Online and e-commerce channels support both business-to-business (B2B) and business-to-consumer (B2C) operations. There has been an increase in the amount of money spent online on per transaction. Contributing factors such as the increase in the number of internet users and the "buy it now" attitude of the users are fueling the growth of the retail channel.
According to a senior analyst at Technavio for research on alcoholic beverages, “To avoid the time-consuming billing queues, consumers prefer to purchase products through online medium and pay for their orders through their cards or other cashless payment methods. Along with enhanced product visibility, online shopping platforms also provide better security features for payments and efficient customer service. The advent of this trend has encouraged various manufacturers to focus on the internet-savvy consumer segment and enter online retail formats. This proves to be cost-effective when compared with a physical store format.”
Global market opportunities
Geographically, in 2016, the Americas dominated the global gluten-free beer market, followed by EMEA and APAC. Health benefits associated with gluten-free products is one of the major factors contributing to the increasing demand, especially among health-conscious consumers. Another factor driving the market is the growing number of organized retail chains and specialty food stores in major gluten-free beer markets of the world, which will further enable growth for the global gluten-free beer market.
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