FOUNTAIN VALLEY, Calif. & PHILADELPHIA--(BUSINESS WIRE)--HyperX®, the gaming division of Kingston® Technology Company, Inc., today announced Philadelphia 76ers center and avid gamer Joel Embiid as brand ambassador for the gaming industry’s most popular headset brand. Recently named an Eastern Conference starter for the 2018 All-Star Game in Los Angeles, Embiid is a transformational player for one of the NBA’s most iconic franchises and is known for his larger than life personality. With the signing of Embiid to the HyperX family, HyperX becomes the first brand connected to Team Dignitas, the Philadelphia 76ers and a team player.
“When I’m not playing basketball, I’m gaming,” said Joel Embiid. “HyperX headsets are extremely comfortable and the audio quality is amazing. They help me do what I love to do, win.”
Also known as The Process, on the court Joel is known for his aggressive style, mixing a deft shooting touch with the strength of a true center. Off the court, you can find Embiid playing NBA2K18 or commenting on sports and esports to his more than 1 million fans on Twitter, 1.8 million fans on Instagram and other social channels.
“Skilled as a pro basketball player and recognized as an esports social media star, HyperX welcomes Joel to the HyperX family as a brand ambassador for gaming.” said Daniel Kelley, HyperX director of corporate marketing. “We’re looking forward to including Joel in our activities in 2018.”
HyperX was born from Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 3 million headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.
About the Philadelphia 76ers
The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 47 playoff appearances over 68 seasons. The Philadelphia 76ers are a Harris Blitzer Sports & Entertainment property.
Editor’s Note: For additional information, evaluation units or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.
Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.