DALLAS--(BUSINESS WIRE)--The old saying goes that love knows no bounds, and this Valentine’s Day Zales, The Diamond Store® is taking that idea to a whole new level. The jewelry retailer, which is encouraging everyone to “Bring the Love” this Valentine’s Day and celebrate all of the special people in their lives, has literally launched a piece of jewelry into space.
This well-traveled pendant features a trio of hearts in sterling silver and rose gold, with diamonds totaling ½ carat adding brilliance to the meaningful design. The pendant was launched via a weather balloon, which ascended to over 100,000 feet above the earth. The balloon eventually burst, deploying a parachute to bring the piece of jewelry back safely to earth. Viewers can now check out a video on Zales.com chronicling the out-of-this-world delivery.
Now that the jewelry has returned to orbit, it will be auctioned off as part of the St. Jude Gourmet Gala in Washington, DC on February 21 to benefit St. Jude Children’s Research Hospital® and its mission of finding cures and saving children battling cancer and other life-threatening diseases.
“At Zales we are focused on helping our customers celebrate life and express love, and this Valentine’s Day we want everyone to bring the love to all of the special people in their lives. With our very special launch, we have shown that there really are no limits,” said Mark Censoprano, executive vice president and chief marketing officer, Zales, The Diamond Store. “We could not think of a better way to celebrate this piece of jewelry than by donating it to our friends at St. Jude, and are excited for it to be auctioned off at the Gourmet Gala event.”
Since 1924 Zales has been a trusted destination for customers seeking the latest jewelry styles. This Valentine’s Day, those looking to make a fashionable and romantic statement to their loved ones need look no further than Zales. Customers can check out the selection of the most popular collections and top trends by visiting Zales.com or their local Zales store.
About Zales The Diamond Store®
Zales The Diamond Store® is a leading brand name in fine jewelry retailing. Zales is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates approximately 3,600 stores. For additional information on Zales visit www.Zales.com or follow us on Facebook (http://www.facebook.com/Zales), Twitter® www.twitter.com/ZalesJewelers), YouTube (https://www.youtube.com/Zales), Pinterest (www.pinterest.com/ZalesJewelers) and Instagram (www.instagram.com/ZalesJewelers).