NEW YORK--(BUSINESS WIRE)--PulsePoint, the leading global authority in programmatic healthcare technology, today announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates growth of PulsePoint’s programmatic health presence in Europe, through the addition of an experienced digital health advertising team with deep-rooted relationships and innovative market-specific solutions.
“This acquisition unites two companies with a shared commitment to advancing programmatic advertising for healthcare companies in Europe,” said Sloan Gaon, CEO of PulsePoint. “We are extremely excited to drive true innovation for our European healthcare clients.”
“Both PulsePoint and Vitality Ad Lab share a deep understanding of the specific needs and requirements of healthcare marketers and how to best address them, and going forward we will be laser-focused on delivering meaningful programmatic health offerings to both consumers and healthcare practitioners,” continued Gaon.
“Today marks a key milestone in the history of Vitality Ad Lab. Being part of a larger organization like PulsePoint will allow us to deliver exceptional solutions at scale, with a company who not only shares our vision for Healthcare, but who also is a leader in the programmatic field with expert technology and forward-thinking products,” said Vitality Ad Lab co-founders James Males and Gemma East.
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PulsePoint, a global programmatic advertising platform with specialized healthcare expertise, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, California, and London, U.K. Learn more about PulsePoint here.