GLENDALE, Calif.--(BUSINESS WIRE)--SweeTARTS, the candy-obsessed brand that believes in making the world anything but bland, is adding a new flavor to its fan-favorite SweeTARTS Ropes line: Tangy Strawberry. With no artificial colors or flavors, the new SweeTARTS Tangy Strawberry Soft & Chewy Ropes pack the same electrifying SweeTARTS flavor in a licorice-style rope that is delicious and shareable.
Since SweeTARTS took the licorice world by storm in 2015 with the introduction of Cherry Punch SweeTARTS Soft and Chewy Ropes, the product quickly became the brand’s best-selling sugar candy. Sold in single and shareable packages, SweeTARTS Ropes offer an exhilarating flavor experience for candy fans looking to change things up in 2018. Whether they are looking for Cherry Punch or Tangy Strawberry, sweet and tart lovers will be treated to a soft and chewy, fruit-flavored licorice rope packed with a tart center.
“After receiving overwhelmingly positive feedback from consumers across the nation, it only made sense to expand the Ropes line with America’s favorite candy flavor, strawberry,” said Meghan Erickson, SweeTARTS brand manager. “We’re confident that our fans will love bending, twisting and looping our new Tangy Strawberry Soft & Chewy Ropes as much as they’ll enjoy eating them.”
Beginning February 13, SweeTARTS fans can log online to purchase the new SweeTARTS Tangy Strawberry Soft & Chewy Ropes through a special, limited supply pre-sale program at https://sweetarts.fooji.com/#start while supplies last. After the pre-sale, the new Ropes will be available at retail stores nationwide in late May.
To learn more about the SweeTARTS product portfolio, visit www.sweetartscandy.com and follow @SweeTARTSCandy on Facebook, Instagram, and Twitter, #GetBerryRopedIn.
About Nestlé USA
Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.