BOSTON--(BUSINESS WIRE)--Drift, the world’s first and only conversational marketing and sales platform, today declared an end to the war between marketing and sales with the launch of Revenue Reporting.
Instead of needing to find creative ways to show the true impact of their work or coming up with endless definitions for the types of leads they are generating, marketers will now have one clear metric they can share that puts them on the same page with the sales team: revenue.
With Drift’s new Revenue Reporting -- which is available to all customers worldwide starting today -- marketers will be able to connect Drift to Salesforce and instantly see how their efforts have influenced opportunities, pipeline, and revenue each time they login to Drift.
Say Goodbye To The Days Of Arguing Over Lead Quality
“I’ve seen it for 20 years now,” said David Cancel, Drift’s CEO. “No matter how many new definitions and SLAs people come up with, marketing is always fighting to get real credit. At every company, it’s always the same story: marketers are doing things that they know are working, but they don’t feel like they get the credit from sales, and sales doesn’t feel like marketing is bringing in the right leads. We wanted to end the war between marketing and sales by giving everyone one metric they can agree on, and that’s dollars.”
Revenue Reporting also provides Drift customers with a historical view of performance, making it easy to see exactly how conversational marketing has impacted the bottom line. And in addition to Revenue Reporting, this latest update to Drift also includes a major overhaul to reporting and the Drift dashboard. Marketers will now also be able to:
- Identify where conversations are happening. Drift will now show marketers where key conversations are happening across their website with a list of the top ten most active pages and the ability to search and find conversations on any page.
- See which sales reps are having the most conversations. In addition to seeing where conversations are happening, marketers will also be able to see which sales reps are having the most conversations.
- Track key metrics for every conversation. The new dashboard will also show marketers when conversations are happening by day and time of day, how long it’s taking for sales reps to respond, and the average length of each conversation.
All it takes to get Revenue Reporting is connecting Drift to Salesforce. To learn more and start measuring the impact conversational marketing is having on your business, visit https://www.drift.com/revenue-reporting/ today.
Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is world’s first and only conversational marketing and sales platform. Over 50,000 businesses use Drift today to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Based in Boston, Massachusetts, Drift is a venture-backed company founded by serial marketing technology entrepreneurs David Cancel and Elias Torres. Learn more at drift.com.