LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global K-12 testing and assessment market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
According to Technavio analysts, the global K-12 testing and assessment market will grow at a CAGR of more than 8% during the forecast period. The increasing use of analytics is a major factor driving the market’s growth.
The blended segment is one of the major methods of K-12 testing and assessments. The blended method is expected to register a rapid growth due to the growing popularity and benefits such as cost reduction and its increased efficiency in the evaluation because of which many schools are opting for the blended learning solutions.
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The three emerging market trends driving the global K-12 testing and assessment market according to Technavio research analysts are:
- Increasing emphasis on formative learning tools
- Rise in cloud computing
- Growing use of games for assessment
Increasing emphasis on formative learning tools
Formative assessment consists of the assessment of students as and when they progress with learning. A teacher acts as a facilitator rather than a teacher due to formative learning. It also helps in diagnosing the weak areas of learners and provide them with feedback. This method also helps teachers in improving their teaching. Many educators are increasingly investing in various formative assessment tools to improve their teaching methods to provide experimental learning to students, due to the rise in the adoption of digital content and the growing popularity of online learning.
“Teachers can provide quick feedback to students while teaching by using formative learning tools. They can monitor student activities on devices. Teachers can integrate a variety of testing components such as presentations and quiz tools by using formative assessment. It also helps teachers to assess students while they watch a video with embedded questions,” says a senior analyst at Technavio for research on K-12 and higher education.
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Global K-12 testing and assessment market segmentation
The Americas was the leading region for the global K-12 testing and assessment market in 2017, accounting for a market share of 39%. However, by 2022, the Americas market share is expected to decrease to approximately 36%. On the contrary, the market share of EMEA is expected to increase by 0.99% by 2022.
The increasing number of government initiatives to improve the quality of education and the overall development of students is the major factor driving growth in the Americas. Such initiatives have encouraged many schools to incorporate testing and assessment tools in the curriculum. Increasing number of students and teachers with a sound knowledge of advanced technology is another factor catering to the growth of the market.
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