LAS VEGAS--(BUSINESS WIRE)--Interaxon, the world leader in consumer brain-sensing technology, today announced its intention to expand internationally in 2018 in EMEA, LatAm, and Australia based on success in North America and demand from these markets. The company also introduced a new software development kit (SDK) for partners to create applications using the Muse brain-sensing technology. Finally, the brain health company announced that it is working with virtual reality / augmented reality (VR/AR) developer partners to bring its brain-sensing technology to the world of VR/AR, empowering users to interact with their VR/AR environments through brain signals. The announcement was made at Digital Times Press Conference preceding the 2018 Consumer Electronics Show, being held in Las Vegas, Nevada, January 9 - 12.
Launched in 2014, Muse has been Interaxon's flagship product, a brain-sensing headband that uses EEG sensor technology to give users insight into their meditative process and customized, moment-by-moment feedback and guidance in developing their focused attention. Brain sensors measure users' activity and feeds the data to an app that guides users through meditation exercises. With Muse, Interaxon has successfully brought the practice of meditation to a broader consumer market through partnerships with Amazon, Best Buy and Target. Building on successful consumer adoption, the company has developed tools for the clinical, professional, corporate and wider wellness community with its Muse Connect product, offering Saas-based solutions. Interaxon has also entered into a partnership with fashion eyewear company Safilo to co-create a product that embeds Muse's brain-sensing technology into fashionable SMITH sports frames to provide cognitive training to athletes and support their peak performance.
This year at CES, Muse is making several new announcements that build upon its success in the consumer and health professional markets:
- Interaxon will be expanding into new markets in 2018, including EMEA, LatAm, and Australia, and its flagship Muse product will be available in French, German and Spanish as the first new languages in its expansion.
- Interaxon has been developing a VR/AR application kit for its brain-sensing technology and will showcase an entirely new category of consumer technology, using advances in low-cost brain sensors for head-worn virtual and mixed-reality systems. This neuroadaptive technology is based on the detection of evoked brain responses to visual, sensory and cognitive stimulation, to improve human interaction with augmented and virtual worlds.
- Through software development toolkits and licensing, Interaxon is making its core technology and platform available to a broader partner base across all form factors, including the Muse headband, VR/AR and Lowdown Focus glasses. With the Smith Lowdown Focus glasses mpowered by Muse, the company is demonstrating additional sensors beyond EEG and how they can be used by athletes to measure and monitor their athletic performance across a range of metrics, including efficiency, posture and balance in sports like yoga and cycling.
"The value of our core technology extends beyond the business of meditation," said Derek Luke, Interaxon CEO. "While we will continue to invest in and expand our reach in the consumer and professional meditation market in North America and beyond, we are excited about the far-reaching potential uses of our technology platform in additional hardware like glasses and VR. Due to Interaxon’s sophisticated processing of EEG signals, fused with additional biosensors, what we can do today is so much more powerful than what even hospitals could do on expensive EEG systems even five years ago.”
About Interaxon:
At Interaxon, we develop engaging experiences using brainwave-sensing technology designed to help you free yourself from physical, emotional and mental obstacles so you get more out of every moment. Our mission is to enable you to live a happier, healthier and more connected life with leading brainwave technologies and experiences. Our flagship product is the Muse headband, a sensory headband that is designed to help you meditate by providing you real-time audio and visual feedback on your meditative state through the Muse companion app. More information about Interaxon and the Muse headband is available at http://www.choosemuse.com/.