ASHEVILLE, N.C.--(BUSINESS WIRE)--One year after Earth Fare made headlines challenging the entire grocery industry to come Clean by launching their Live Longer with Earth Fare® campaign, North America’s Cleanest specialty organic and natural foods grocery store renews its challenge to the industry and furthers its commitment to helping Americans take control of their health with the launch of The Clean Plate – Earth Fare’s own guide to eating Clean and living a healthier, longer life.
The Clean Plate continues pulling back the curtain on the traditional U.S. food marketplace, providing shoppers with surprising facts about what happens before a product finds its way to the shelf with scientifically-backed evidence about why what we eat matters. But most importantly, The Clean Plate will inform readers how easy it is to adopt Clean eating habits just by aligning with Earth Fare’s unique Food Philosophy. The first edition, available in stores and online, begins with an explanation on the importance of Clean eating, plus a message from Frank Scorpiniti, Earth Fare’s CEO.
“Navigating a complex food system is difficult,” reads the message. “We believe that food is key to living a happier, healthier, and longer life. Let The Clean Plate be your guide.”
Page by page, The Clean Plate walks the reader through every category of the store, outlining Earth Fare’s approach to meat & seafood, pantry staples, prepared foods, bakery, specialty, and wellness & beauty products, plus why the Earth Fare difference matters. Topics range from the dangers of consuming animal products treated with antibiotics to the importance of “Cleaning up” cleaning supplies. The magazine also highlights many new Earth Fare Private Label products, giving shoppers the opportunity to make healthy choices at an incredible value.
“At Earth Fare, we believe that healthy food should be accessible to all Americans. The Clean Plate not only showcases the breadth of selection available at Earth Fare, but also illustrates how best to incorporate those products into our everyday lives,” said Frank Scorpiniti, Earth Fare’s President and CEO. “One year ago, we made a commitment to help Americans live a happier, healthier lifestyle, and The Clean Plate demonstrates our commitment to educating Americans on the important health aspects of what we put in our bodies.”
The Clean Plate is just one resource Earth Fare offers to help shoppers make healthy, budget-conscious choices for their families. Designed to make high quality options available at an incredible value, Earth Fare’s lineup of more than 1,100 private brand food products are sourced using only non-GMO ingredients. Among the many new private label products unveiled in The Clean Plate are naturally flavored sparkling waters, organic frozen riced vegetables, organic kid-friendly cereals, and more. In addition, the company set out to leverage in-store offers at a price point that is convenient and accessible on any budget. With its Clean Food Security™ meal planner, shoppers can feed a family of four each weekday for an average for $2.50 per person.
Earth Fare’s decades-long commitment to providing its customers and communities with only the Cleanest, most healthful foods has been evident from the start. Since 1975, Earth Fare has distinguished itself as a leader in the healthy foods industry by developing a unique Food Philosophy that informs every product offered in the store. This Food Philosophy ensures that all products sold are free of high fructose corn syrup, artificial fats and trans-fats, artificial colors, artificial preservatives, artificial sweeteners, bleached or bromated flour, and are never administered antibiotics or growth hormones, as outlined by the company’s pioneering Boot List.
Learn more about Earth Fare’s fresh approach to improving lives through a healthier lifestyle at www.earthfare.com.
ABOUT EARTH FARE
Founded in 1975 in Asheville, North Carolina, Earth Fare is one of the largest natural and organic food retailers in the country, with 44 locations across 10 states in the Southeast, mid-Atlantic and Midwest. Their full-service philosophy incorporates the highest food Quality Standards in the industry with compelling value, friendly and knowledgeable service, and superior shopping experience. It’s a philosophy that makes it easy to live a healthier lifestyle, every day.
Live Longer With Earth Fare®