LONDON--(BUSINESS WIRE)--Global procurement intelligence advisory firm, SpendEdge, has announced the release of their ‘Direct Mail Market Procurement Research Report.’ The insights and data in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix for the marketing industry. This report breaks down the data and analysis behind the procurement of direct mail services and acts as an all-inclusive guide for making smart purchasing decisions.
“The global direct mail market is moving toward industry consolidation as service providers are involved in M&A to enhance their service portfolio and streamline the processes,” says SpendEdge procurement analyst Tridib Bora. “Integrating technological innovations along with the automation of production process and mailing systems within the direct mail logistics system helps to reduce the delivery lead time and manual errors,” added Tridib.
Looking for more insights from this report? Request a free sample report
SpendEdge sample reports are free of charge and provide insights that focus on cost-saving aspects of procurement and optimization of category spend.
Procurement analysts at SpendEdge highlight the following top three market trends that are contributing to the growth of the Global Direct Mail Market:
- Employing multichannel communication strategies
- Implementation of digital color printing within direct mail process
- Substantial adoption of co-mailing strategy
This report is available at USD 1000 discount for a limited time only: View the report snapshot before purchasing
Employing multichannel communication strategies:
The integration of multiple channels helps service providers across various regions to execute a direct marketing campaign. Suppliers focus on developing unified campaigns that utilize numerous digital and physical channels to target end-users. Adopting a multi-channel approach also helps the buyers to engage and retain a wider audience concerning different demographic groups. Moreover, it helps to ensure better ROI regarding customer engagement.
Implementation of digital color printing within direct mail process:
The rise in the integration of digital printing techniques into direct mail campaigns helps service providers across various regions to enhance the quality of direct mail. Adopting this method also helps them in implementing unique designs on to a variety of substrates. Moreover, digital color printing is less expensive when compared with other conventional methods of printing. This has increased the preference for service providers that use digital printing techniques among the buyers.
Substantial adoption of co-mailing strategy:
The co-mailing approach includes various processes like pre-sorting, palletizing, and shipping direct mails to end-consumer destinations. Bundling of mails offers multiple benefits to the buyers in terms of achieving discounts on logistics costs as the logistics cost is shared among the buyers. Moreover, adoption of co-mailing strategy enables small enterprises to maximize their ROI as they can share the postal cost.
Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day trial now.
We also customize reports to meet clients’ requirements.
Browse Related Reports:
- Global Digital Signage Category - Procurement Market Intelligence Report
- Global Commercial Printing Category - Procurement Market Intelligence Report
- Global Mobile Marketing Category - Procurement Market Intelligence Report
- Global Mobile Coupons Category - Procurement Market Intelligence Report
- Global Newspaper Advertising Category - Procurement Market Intelligence Report
About SpendEdge
SpendEdge shares your passion for driving sourcing and procurement excellence. We are a preferred procurement market intelligence partner for Fortune 500 firms and other leading companies across numerous industries. Our strength lies in delivering robust, real-time procurement market intelligence that helps sourcing and procurement professionals make informed decisions. These innovative procurement solutions help enterprises transform structural capabilities, improve execution efficiency, and fast-track time to savings.
