The report categorizes the global aromatherapy market by product that includes consumables and equipment. The report also determines the geographic breakdown of the market in terms of detailed analysis and impact, which includes key geographies such as APAC, the Americas, and EMEA.
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Market driver: increasing use of aromatherapy at home
There is an increase in the demand for aromatherapy products for use in homes. The main areas of application of aromatherapy at home include relaxation and sleep, mood enhancement, cold and flu relief, and pain relief. The reasons for the high demand for aromatherapy at home are privacy, convenience, and cost factors. For instance, deriving the benefits of aromatherapy from the comfort of our homes is an advantage this segment provides. In terms of the cost factor, a spa visit is costlier than purchasing essential oils and using at home where one can avoid paying charges for different services in SPA. Apart from this, the easy availability of consumables and diffusers at retail stores or online is further increasing the demand.
According to Tasneem Ali, a lead analyst at Technavio for health and wellness research, “Some of the commonly used essential oils for aromatherapy at home include lavender that is used to relax and sleep better. It also soothes pains and speeds healing. Eucalyptus is used to clean and freshen the air and disinfect surfaces. Lemon is used as a mood enhancer. Therefore, with the increase in awareness about the use of aromatherapy for solving routine issues or problems, their demand for home usage is on the rise.”
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Market trend: increasing disposable income
Increased level of urbanization, particularly in developing nations such as the US, the UK, and Germany has led to an increase in per capita disposable income among the population. The wellness market is influenced by urbanization and widespread penetration of aromatherapy in the cosmetic industry. The number of consumers with high disposable income is high in urban areas compared with rural areas. This had led to the migration of people to urban areas, thereby boosting the market. China, India, Indonesia, Brazil, and Mexico are witnessing rapid growth in urbanization. The awareness about beauty benefits of essential oils has increased. The cosmetic and personal care industry is undergoing massive changes in terms of product offerings with organic ingredients that may have a direct impact on the aromatherapy market.
Market challenge: presence of counterfeit products
There has been an increase in counterfeit products across the world. Several manufacturers, as a part of their cost-cutting strategy, use substandard ingredients to offer products at low prices. The sale of adulterated products is on the rise, especially in case of lavender oils. Lavender and lavandin oil are two chemically different products. Lavender oil is adulterated with synthetics and lavandin, a hybrid variety, is sold as lavender oil.
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Some of the vendors in the market
- Edens Garden
- Rocky Mountain Oils
- Young Living Essential Oils
The global aromatherapy market is highly fragmented with several companies competing to gain their prominence. The competitive landscape of the market focusses mostly on the distribution channels used by the different vendors. The high growth potential and rapid adoption of essential oils at home and workplace are attracting various investors.
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