The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Sustiva through personal promotion in 2016 and how does this compare to its peer set in the HIV markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does BMS's depth of coverage vary within key specialties (e.g., Infectious Disease, Internal Medicine, and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Sustiva throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers for Sustiva in 2016?
Data Sources and Methodology:
- We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
- Over 3,200 paid interactions across 1,000 physicians made on behalf of Sustiva were carefully examined to support our analysis. In addition, interaction data from 11 peer products (e.g. Complera, Descovy, Evotaz, Genvoya, Isentress, Odefsey, Prezcobix, Prezista, Tivicay, Triumeq, and Viread ) was leveraged to provide benchmarking and market insights.
For more information about this report visit https://www.researchandmarkets.com/research/xbqlm4/sustiva_u_s?w=4