BOSTON--(BUSINESS WIRE)--Buckle Me Baby Coats, a New Hampshire startup, has ended the danger that puffy coats create in the car seat, which could save children’s lives. According to the National Highway Traffic Safety Administration (NHTSA), car crashes are the leading cause of death in children ages 1 to 12 years old in the United States. Correct use of the car seat prevents 71 percent of potential deaths in the first year of life.
Traditional coats reduce the effectiveness of car seats when the puffiness of the coat adds up to 4 inches of space between the harness and the child during a crash. The coat compresses creating slack which throws the child forward dramatically increasing the risk of head, brain, and neck injuries or death. Both the NHTSA and The American Academy of Pediatrics recommend taking puffy coats off due to this danger but with cold weather and unwilling children, it's difficult for parents to take coats off every time. In fact, many parents continue to use outdated, dangerous coats in the car seat despite the danger.
A NH mother of three, Dahlia Rizk, felt that parents should not have to choose between car seat safety, comfort, and convenience. She developed a creative solution called the Buckle Me Baby Coat. Buckle Me Baby Coats open along the side and shoulder seams allowing the front panel to be pulled aside so the harness can sit directly on the child’s shoulders and chest without any harmful fabric in the way. The coats have been crash tested at an independent research facility where they performed similarly to no coat. Child Passenger Safety Technicians (CPST) and first responders were consulted and love the safer design.
With the coat that CBS News called “an ingenious coat that could save lives,” and the CPSTs at Carseatblog called “easy to use, cute, warm and doesn’t interfere with using your child’s seat properly,” parents can now enjoy car rides that are free from struggling to take coats off and on again while keeping their kids warm and safely buckled.
How It Works Video: https://www.youtube.com/watch?v=4cVKj5lleXI
Crash Test Video: https://www.youtube.com/watch?v=CU-IHsTBUa0
About Us: Buckle Me Baby Coats is a NH startup that creates car seat safety coats for children.