MELBOURNE, Australia--(BUSINESS WIRE)--SelfWealth Limited (“SelfWealth” or “the Company”), an Australian FinTech business offering a flat fee brokerage service and social portfolio construction network for Australian investors, is pleased to announce the opening of its Initial Public Offering (IPO) to raise up to A$7.5 million (with a minimum subscription of A$5.0 million).
SelfWealth is offering for issue 37.5 million shares priced at A$0.20 per new share; the indicative market captialisation of SelfWealth will be approximately A$26.1 million. The Company’s ASX ticker code will be SWF.
SelfWealth was established in 2012, with a $A2.3 million capitalisation, by founder and Managing Director, Andrew Ward. Since launching, the Company has introduced two platform offerings: SelfWealth TRADING, a $9.50 commission free, flat fee brokerage service regardless of trade size, and SelfWealth PREMIUM, a social investment network that allows users to construct and compare portfolios.
The award-winning business is guided by a highly experienced board, and has the backing of several large investors including Washington H. Soul Pattinson & Company.
“Australia has seen two significant shifts in the evolution of broking - the first being the introduction of online broking during the mid-late 1990s, and the second, what SelfWealth is doing, being the rise of flat fee trading, use of social networks, and integration of AI and cloud capabilities into the investment sector.
“With our two-tier offering, targeting the country’s growing number of self-directed investors, we are uniquely positioned at the forefront of this second evolution with our differentiated technology portal,” said SelfWealth Founder and Managing Director, Andrew Ward.
The Company recently established a unique pillar of its growth strategy, signing a seven-year contract agreement with BGL Corporate Solutions Pty Ltd that enables BGL’s self-managed super fund (SMSF) clients to gain access to SelfWealth PREMIUM and gives SelfWealth PREMIUM users access to portfolios of this larger data pool; the contract will expire in 2024.
Funds raised from the IPO will be used to increase marketing and advertising, specifically to target additional new clients, and to continue development and optimisation of the platform to maintain Self Wealth’s competitive position and enhance user experience.
The rapid development in FinTech has transformed the Australian financial technology industry and has had significant implications for consumers and their needs. In conjunction with the FinTech market growth, Australia’s superannuation assets totalled $2.3 trillion this year and experienced an 11.2% increase in total superannuation assets from the previous year. While fitting within the rising FinTech industry, SelfWealth has strong exposure to this growing superannuation sector, and this integration adds valuable data that will continue to build the software’s AI capabilities.
The offer of new fully paid ordinary shares by SelfWealth Limited is made under a replacement prospectus lodged with the Australian Securities and Investments Commission (ASIC) on 11 October 2017. Copies of the prospectus are available on the SelfWealth website at www.selfwealth.com.au/investors.
For further information about SelfWealth, and the IPO, please refer to the prospectus. Potential investors should consider the prospectus in its entirety before investment.