Segway Expands its Consumer Product Line with New Self-Balancing Personal Transporters and Smart, Lightweight Electric KickScooters

Segway Expands its Consumer Product Line with New Self-Balancing Personal Transporters and Smart, Lightweight Electric KickScooters (Photo: Business Wire)

BEDFORD, N.H.--()--Segway Inc. (Segway), the world’s leading provider of electric personal transportation and a wholly owned subsidiary of Ninebot Limited (Ninebot), announced today that it is expanding its consumer personal transportation line with the release of two new electric KickScooters—the Ninebot KickScooter by Segway (ES1) and Ninebot KickScooter by Segway (ES2), as well as two new entries to its self-balancing product portfolio, the Segway miniLITE and Segway miniPLUS.

Each KickScooter leverages a smartphone app and delivers other convenient features that meet the riding preferences of today’s savvy consumers in distinct target markets,” said Brian Buccella, Vice President of Sales and Marketing, Segway. “We’re confident response to our electric KickScooters will be excellent.”

The miniPLUS brings something new to the ever-expanding drone market with the ability turn your miniPLUS into a remotely controlled ground drone. You can have the miniPLUS follow you and even program it to follow a specific path, without a rider on board,” said Buccella. “The miniLITE fills a gap in the marketplace by being engineered specifically for younger riders. Children as young as six years old can ride and master this unique rideable.”

Segway miniPLUS
The miniPLUS charges from 0% to full in just 4 hours, travels up to 22 miles (35 km*) on a single charge, moves at a clip of up to 12.5 mph (20 km/h) and can handle slopes of up to 15º. Riders can also control the unit remotely.

Segway miniLITE
The miniLITE is an incredibly fun ride that was specifically designed for kids 6 years old and up. It has a maximum payload of 176 pounds, travels up to 11 miles* (18 km) on a single charge and zooms around at up to 10 mph (16 km/h). Its smartphone app ensures a parent’s peace of mind with a comprehensive riding tutorial and the ability to limit speed. The app also includes fun features like the ability to remote-control the unit, customize light colors and more.

Ninebot KickScooter (ES1)
The ES1 scooter has a maximum speed of 12 mph (20 km/h) with a range of approximately 15 miles* (25 km). It also features an LED digital display, anti-lock brake system and cruise control.

Ninebot KickScooter (ES2)
The ES2 model can reach a maximum speed of approximately 15 mph (25 km/h), with a maximum range of up to 15 miles* (25 km). Its rear shock absorption ensures a comfortable ride.

All products are currently available in major retailers throughout the US.

*Range depends on payload, riding style and terrain

About Segway
Segway is moving in a brand new and exciting direction. For years, you’ve known us as the world leader in commercial-grade, electric, self-balancing personal transportation. After strategically merging with Ninebot, we reevaluated our product lines, as well as target markets, and made some bold changes. We’re now also applying our world-renowned intellectual property to consumer products, with a sharp focus on transportation for lifestyle and recreational riders, and not looking back. For more information, please visit

SEGWAY and the Segway ‘flyguy’ logo are registered trademarks of Segway Inc.


Segway Inc.
Brian Hanson, 603-222-6000
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Segway Inc.
Brian Hanson, 603-222-6000
Media Center: