South African Social Media Landscape 2018 - Focus on Twitter, Facebook, LinkedIn, YouTube, Instagram - Research and Markets

DUBLIN--()--The "South African Social Media Landscape 2018" report has been added to Research and Markets' offering.

Everything you've ever wanted to know about South African brands on Twitter, Facebook, LinkedIn, YouTube, Instagram.

The South African Social Media Landscape Report 2018 contains everything brands need to know to successfully navigate social. Marketers, brand owners, public relations professionals, entrepreneurs, agency owners, strategists, Chief Marketing Officers and social media professionals will value this report.

The South Africa Social Media Landscape 2018 study is the most comprehensive study yet of social media in South Africa. It combines the database analytics of Ornico with the market research and analysis of the researcher.

The key findings of the study is that social media use has intensified among South Africans from 2016 to 2017, with Facebook now being used by 29% of the population. The study found that the number of South Africans using Facebook has increased by 14% since 2016, from 14 million to 16 million. Of these, 14 million were accessing the social network on mobile devices - emphasising the role of the smartphone in the growth of Facebook.

A big contributor to the increase was the growth in downloads of Facebook Lite, a low-intensity version of the Facebook app that some mobile operators allow to be used without data charges on their networks.

Inside the SA Social Media Landscape Report 2018

  • The 2018 Social Brand Survey
  • Insights from Arthur Goldstuck
  • SA's Top Performing Social Brands
  • The SA Social Brand Survey
  • SA Brands - Social Media Statistics

PLUS:

  • Mobile Social
  • A Secret Guide To Influencer Marketing
  • The Next Big Wave - Mobile & Video
  • The Hidden World of SA's Youth & Their Video Habits
  • Ogilvy's Melissa Attree on Content
  • The Psychology Behind Branded Content
  • The A-Z of Twitter
  • SuperSport - SA's Social Media Champions
  • Celebrity Influencers & Brand Damage
  • Customer Service Goes Social.

Insights from Google's Luke Mckend, Facebook's Weera Saad, Crayg Hitzeroth of Ad Dynamo, Marius Greeff from Turn Left Media, Candice Goodman of Mobitainment, Bradley Elliott of Continuon, and more.

Key Topics Covered:

  1. The Social Brand Survey
  2. How SA Brands Use Social Media
  3. South Africa's Social Brand Leaders
  4. Africa Brand Index
  5. Supersport
  6. Youtube
  7. Digital Video
  8. Facebook
  9. Linkedin
  10. Twitter
  11. South African Social Media Landscape
  12. South African Brands
  13. Social Media Usage By South African Brands
  14. The App Stores
  15. Mobile
  16. Social Influence
  17. Customer Service
  18. Social Content
  19. Social Trends
  20. Data Partners
  21. Acknowledgements

Companies Mentioned

  • Ad Dynamo
  • Continuon
  • Conversations Media and Communications
  • Facebook
  • Google
  • Instagram
  • LinkedIn
  • Mobitainment
  • Ogilvy & Mather Cape Town
  • Turn Left Media
  • YouTube

For more information about this report visit https://www.researchandmarkets.com/research/gkqzhq/south_african

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Social Media

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Social Media