The research study covers the present scenario and growth prospects of the global automatic and smart pet feeder market for 2017-2021. To calculate the market size, Technavio analysts have considered the revenue generated through the retail sales of different types of automatic and smart pet feeders.
The global automatic and smart pet feeder market is expected to continue growing during the forecast period. With rising globalization levels and increase in the number of pet lovers, ample growth opportunities are being created in the market for the vendors. However, technological failures and application failures can have a significant negative impact on the sales of automatic and smart pet feeders across the globe.
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Technavio analysts highlight the following three factors that are contributing to the growth of the global automatic and smart pet feeder market:
- Growing concern for pets' health
- Changing lifestyle patterns and busy work lives of urban populace
- Increasing visibility and accessibility of products owing to online retail sales
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Growing concern for pets' health
The growing concern for the health of pets (over the years) has resulted in an increase in the global expenditure on pet-service products. Obesity is a major concern among pet owners across the globe. Like humans, obese pets lack energy and have shortened lifespans. They are prone to cardiac diseases, high blood pressure, diabetes, and cancer, among others. Younger pets tend to consume more than the required quantity of feed.
Narendra Nandaigari, a lead pet supplies research analyst at Technavio, says, “Pets tend to engage in physical activities when owners invest time with them. However, the communication gap between the pets and their owners has only widened owing to the lack of time and busy lifestyles. Automatic and smart pet feeders ensure that the pets are fed on time. The owners can monitor portion-size and frequency of feeding through such devices.”
Changing lifestyle patterns and busy work lives of urban populace
Most pet owners across the globe cannot afford to spend quality time with their pets owing to their busy work lives. The percentage of working women, too, has increased over the years. The advent of nuclear families and evolved lifestyle patterns of the global population imply less time to spend at home. The dietary habits and medications of pets need to be religiously scheduled. This requires the pet owner to be home at specific times of the day, thus restricting the owner from venturing out for long.
“Regular, reliable feedings aid digestion and help the pets to stay on a healthy schedule. Automatic and smart pet feeders aid in the timely feeding of the pets. Additionally, most smart pet feeders are incorporated with cameras that are connected to the users' smartphones using an app. The owners can effectively track their pets through such gadgets,” adds Narendra.
Increasing visibility and accessibility of products owing to online retail sales
A large number of consumers, of late, prefer shopping through online retail stores. The most popular online vendors for automatic and smart pet feeders include Amazon and eBay. The increasing number of online websites offering a wide range of automatic and smart pet feeders has increased the demand for these devices, especially among the urban population.
E-retailing of various products (including automatic and smart pet feeders) is gaining popularity across the globe. The advent of e-retailing across the globe attributes to the fact that it is time-and cost-effective. Due to the aforementioned factors, the competition in the automatic and smart pet feeder industry has increased significantly over the last five to six years.
- Feed and Go
- Radio Systems (PetSafe)
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