LONDON--(BUSINESS WIRE)--Technavio’s latest report on the sesame seeds market in Europe provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The market is expected to have a high growth rate during the forecast period. The growing awareness regarding the health benefits of sesame seeds consumption will drive the market. The healthy eating trend and the increased usage of sesame seeds in different food items have significantly contributed to the market growth. Also, the sales of organic sesame seeds through retail and foodservice sectors is increasing. This increases product visibility, thereby, gaining more consumer base.
Manjunath Jagannath, a lead analyst from Technavio, specializing in research on food sector, says, “The European Council is bringing about initiatives to promote the consumption of healthy superfoods. This is being done to reduce the risk of product recalls due to Salmonella contamination. Product recalls have immense potential to affect the trust of consumers in Europe.”
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The top three emerging trends driving the sesame seeds market in Europe according to Technavio research analysts are:
- Soaring demand for organic sesame seeds
- Growing interest in sesame seeds among retailers
- Greater demand for sustainable and fair-trade products
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Soaring demand for organic sesame seeds
Currently, the application of organic sesame seeds has been increasing in F&B industry, baking and confectionery industry, and in cosmetics and pharmaceutical sectors. This is driving the growth of the sesame seeds market in Europe. Organic sesame seeds are gaining popularity due to their supposed value-added health benefits. However, the market for organic sesame seeds is still niche.
“Organic sesame seeds are healthy superfoods with an abundance of nutritional benefits. They are devoid of harmful chemicals, pesticides, fillers, and preservatives. They are a good source of protein and iron. They are also widely used in animal feed products for poultry and livestock. Consumers have started to opt for organic food products over conventional,” according to Manjunath.
Growing interest in sesame seeds among retailers
Recently, there has been a spike in the organized retail sector in Europe. This has paved the way for the increase in private-label products, which are often priced reasonably. Hence, many private-label sesame seed brands are being stocked in retail stores. The boom in the organized retail sector has proven advantageous to the sesame seeds market in different ways.
Organized retailers provide many products under a single roof, thereby providing many options to the consumers to choose from. Sesame seeds and other superfoods are easily found on the shelves of major supermarkets and convenience stores. Major countries such as Denmark, Finland, Italy, Greece, Turkey, Norway, and Sweden have shown exponential growth as markets for private-label products.
Greater demand for sustainable and fair-trade products
The demand for sesame seeds got from fair-trade practices will continue to thrive, as people are turning toward more sustainable approaches to combat environmental concerns. Sustainable consumption and production patterns have become an important prerequisite to achieve long-term economic growth.
Consumers are increasingly concerned not just about the health hazards and environmental pollution, but also on different aspects of food production. Fair-trade is a legitimate practice that provides a social, economic, and environmentally sustainable support system to the producers. It also offers lucrative terms to cultivators to help them achieve better trading conditions.
The key vendors are as follows:
- SHILOH FARMS
- Triangle Wholefoods
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