WINCHESTER, Ky.--(BUSINESS WIRE)--Real Living Real Estate, one of the nation's leading real estate franchisors and a member of the HSF Affiliates LLC family of real estate brokerage franchise networks, today announced that independent, boutique brokerage firm Freedom Realty & Property Management has joined the network. Freedom Realty & Property Management is the first company to join Real Living under the brand’s repositioning as “The Leader in Customized Real Estate.”
As part of the re-engineering of Real Living’s branding, franchisees like Freedom Realty & Property Management are now afforded maximum flexibility in business. New network brokerages may retain more of their local identity while fully leveraging brand support and resources. The brand is still selling franchises under the traditional Real Living branding but offers this new option to potential and existing franchisees.
“It was very important that Real Living allowed us the flexibility to retain our local identity backed by the Real Living solutions, systems, tools, training and network reach,” said Greg Wood, broker/owner of Freedom Realty & Property Management. “The value behind Real Living becoming the leader in customized real estate is precisely the message that we will heavily promote to the real estate consumers here in Kentucky because every buyer and seller wants to be treated on a customized basis.”
Wood said the technology and training offered by Real Living would maximize the productivity of his agents while enticing both new and experienced agents to join the firm. “We want to make our current sales professionals even more efficient and recruit agents who understand the impact of the tools we can provide,” he said. “As a member of the Real Living network, we’re poised to capture much more market share in central Kentucky and beyond.”
With their membership in the network, Freedom Realty & Property Management agents gain access to a comprehensive and integrated suite of resources aimed at helping real estate agents and their clients successfully navigate the home buying and selling process. “We’re particularly excited about the agent training, business training and customer relationship management tools,” said Wood. “I’m excited to tap into the knowledge base of this network to help our brokerage grow.”
Robert McAdams Jr., president of Real Living Real Estate, welcomed Freedom Realty & Property Management to the network. “Greg and his team are local market experts with a unique business and we’re excited they’re joining us as our first brokerage under the new flexibility our brand provides,” he said. “We’re honored they’ve chosen to join us and value their membership in our network.”
Added Gino Blefari, CEO of HSF Affiliates, “Not all brands are suitable for all brokers, and not all brokers are the right match for all brands. We stand behind the highly customized approach Real Living represents and couldn’t have found a better match for this new strategy than Greg and the Freedom Realty & Property Management team.”
The brokerage will celebrate joining the network with a ribbon-cutting ceremony in early November and an event at the Winchester-Clark County Chamber of Commerce, which will be open to the public. The company’s new signage now appears throughout the central Kentucky marketplace.
About Freedom Realty & Property Management
Freedom Realty & Property Management is a locally owned, full-service brokerage based in Winchester, KY with more than 25 years of real estate experience in successfully helping buyers and sellers navigate the local market. Visit www.soldbyfreedom.com for details.
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named "Real Estate Agency Brand of the Year" in the ongoing Harris Poll EquiTrend® study; and was named "Most Loved" and "Most Trusted" real estate brand in the study in consecutive years. Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. Visit www.RealLiving.com.