WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--FabFitFun, a leading women’s lifestyle brand, announced its first consumer pop up shop, which will be open to the public in celebration of the opening of its newly-expanded headquarters. This unique shopping experience will allow customers to curate their own FabFitFun Box, choosing from a selection of products across beauty, fashion, fitness, home, tech and more. The products will include a variety of established and emerging brands, similar to what FabFitFun members receive in their seasonal box.
“We have done FabFitFun Pop Up Shops at industry and company events this year and people have been raving,” said Michael Broukhim, co-founder and co-CEO. “We don’t believe that retail is dying -- just that it needs to be reinvented. And we’re excited to be part of that by bringing this one-of-a-kind, curated and interactive experience to the public for the first time.”
A limited number of tickets for the FabFitFun Pop Up are available for purchase through EventBrite for $49.99. The Shop will be open on Friday, Oct. 20 from 5 - 8 p.m. and Saturday, Oct. 21 from 11 a.m. - 3 p.m. at the company’s new headquarters at 360 N. La Cienega Blvd, Beverly Grove. In addition to the Box building experience, shoppers can indulge in beauty and wellness experiences from FabFitFun partners.
To celebrate the opening of its new space, FabFitFun will also host a housewarming party featuring “Real Housewives of Beverly Hills” Kyle Richards and Erika Girardi on Oct. 19. This VIP event will include celebrities, influencers, brand partners and members of the LA business community. FabFitFun is hosting an Instagram contest for one lucky winner and a friend to attend the housewarming and receive $500 in travel credits plus a night in a Los Angeles hotel. More information available at https://www.instagram.com/fabfitfun/.
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond, valued at over $200 – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service that offers on-demand workouts; daily lifestyle content; the FabFitFun online Community; members-only shopping experiences like add-ons, warehouse sales, capsule collections and a perks dashboard, and the FabFitFun mobile app. Join FabFitFun by visiting fabfitfun.com.