Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development

Norwest Venture Partners invests in company transforming the way retailers and brands do business, powering real-time marketing actions

Bluecore Announces $35M Series C to Increase Growth for Retail and Brand Customers, and Accelerate Product Development (Graphic: Business Wire)

NEW YORK--()--Bluecore, the leading Decisioning Platform for retail and brand marketers, today announced a $35 million Series C round of financing led by Norwest Venture Partners with participation from existing investors Georgian Partners, FirstMark Capital and Felicis Ventures. Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, will join Bluecore’s board of directors.

“Retail is facing a massive transformation driven by the emergence of strong, data-driven competitors, and fundamental changes in consumer buying behaviors and expectations. Now more than ever, it’s critical that retailers and brands take advantage of the wealth of consumer information in their own data,” said Beechuk. “Bluecore has quickly become the market leader in retail decisioning and personalization. The company’s impressive growth - doubling its customer base in just 18 months, with three-year CAGR over 250 percent - demonstrates the value Bluecore creates for its customers. We see a tremendous market opportunity ahead for the Bluecore team.”

Bluecore enables eCommerce marketers to individualize customer interactions across email, website, display and social by unifying product catalog and customer behavior data. More than 400 brands and retailers, including Express, Staples, Blue Nile, and Sephora, use Bluecore’s platform to drive revenue growth and improve margins. Bluecore acts as an intelligent decisioning layer for eCommerce companies, powering individualized and triggered communications. The platform ingests terabytes of catalog, behavior and transaction data in milliseconds, and calculates intent and optimal messages on the fly to enable instant and dynamic marketing actions.

Leading diamond and fine jewelry retailer Blue Nile uses Bluecore to send more relevant and personalized communications to its customers.

“We first used Bluecore to send triggered price reduction messages to customers who were deep in our diamond shopping funnel. We were impressed with the speed and ease of setup, and ultimately the results from the campaign,” said Jon Sainsbury, Blue Nile’s chief strategy officer. “Now, after a few years of partnership, we have a large set of unified product and consumer data. Every email we send with Bluecore is personally tailored to our consumer, which allows us to send fewer messages at significantly increased revenue per send.”

“This new funding will fuel our growth by accelerating the delivery of the Bluecore platform to customers and enabling additional product development,” said Fayez Mohamood, co-founder and CEO of Bluecore. “With the addition of Norwest to our current investment team of FirstMark Capital, Georgian Partners and Felicis Ventures, we’ve assembled a powerhouse team that has collectively backed some of the most successful eCommerce and retail brands, including Shopify,, Casper and Pinterest.”

For information about Bluecore, visit

About Bluecore
Bluecore is the leading Decisioning Platform for commerce, generating personalized interactions by unifying customer and catalog data. At Bluecore, we empower the world’s top marketing organizations to take meaningful, immediate action on data through the creation of highly targeted audiences that can be reached across multiple media channels. For more information, visit

About Norwest Venture Partners
Norwest Venture Partners is a leading Silicon-Valley based venture capital and growth equity investment firm managing more than $6 billion in capital. Since our inception, we have invested in more than 600 companies. The firm invests in early to late stage companies across a wide range of sectors with a focus on consumer, enterprise, and healthcare. We offer a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders advance on their journey. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in Mumbai and Bengaluru, India, and Herzelia, Israel. For more information, please visit Follow Norwest on Twitter @NorwestVP.


Matter for Bluecore
Marci Stone, 978-518-4519

Release Summary

Bluecore today announced a $35 million Series C round of financing led by Norwest Venture Partners.


Matter for Bluecore
Marci Stone, 978-518-4519