AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, today announced the next presentation in their webinar series, “How to Give Your Remarketing Campaign a Dynamic Advantage,” presented by Strategus’ Director of Digital Strategy & Co-founder, Joel Cox. The webinar will be held Wednesday, October 18, 2017 at 1 p.m. EST/12 p.m. CST and will cover:
- Exactly what is Dynamic Retargeting, and how does it engage prospects better than non-Dynamic Retargeting
- What you’ll need to execute a successful Dynamic Retargeting Campaign
- Best Practices for running a powerful Dynamic Retargeting Campaign to improve the user experience and drive conversions
“We’ve had a relationship with Strategus for the past few years, a company that is a leading expert in data-drive advertisement, and we are very excited for their Co-founder Joel Cox to be presenting “How to Give your Remarketing Campaign a Dynamic Advantage” in a 45-minute session that will make a major impact on how home builders and developers choose to market their homes and communities in the future,” said Robert Cowes, President and Co-founder, SmartTouch® Interactive.
Joel Cox will be speaking on what makes Dynamic Retargeting so powerful and how it creates a personalized experience for online buyers and increases conversions by 190% compared to standard/non-dynamic remarketing ads.
Register by October 18 to also learn more about how Strategus increased performance for a large multi-market homebuilder with Dynamic Retargeting.
About the Presenter
Joel Cox is the Director of Digital Strategy and Co-Founder of Strategus, a full-stack programmatic platform that offers data-driven audience identification and targeted delivery. Strategus’ innovative ad tech and high touch campaign management drive custom, full-funnel cross-device solutions. Strategus pioneered programmatic OTT advertising and thrives on the relentless pursuit of what’s ‘What’s Next in Data-Driven Advertising.’ Joel developed his first online business at the age of 20 and graduated from the University of Colorado at Boulder with a degree in marketing. Joel’s background began with search optimization and after having been a member of the core team that developed and rolled out the nation’s first publisher-owned ad network for Media News Group, Joel Co-founded Strategus. Joel is Google Certified and fluent in all facets of digital advertising with a passion and emphasis on cutting-edge & innovative digital display and video tactics.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com