LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global electric oral care market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The global electric oral care market is expected to grow at a CAGR of over 8% during the forecast period. This is due to an increase in awareness about the availability of advanced oral hygiene products such as electric toothbrushes, electric flossers, and electric tongue cleaners.
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The top three emerging market trends driving the global electric oral care market according to Technavio research analysts are:
- Increasing spending on dental care
- Increasing awareness through digital media
- High prevalence of untreated periodontal disease
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Increasing spending on dental care
Globally, there has been a significant increase in dental care spending. This is due to the growing prevalence of periodontal diseases and gum infections. Though dental surgeries and procedures are responsible for the increasing spending on dental care, there has been an increase in dental care spending in developing and developed countries. This is because consumers are exploring new treatment options and preventive healthcare products.
The adoption of oral care products such as electric water flossers and electric tongue cleaners can help prevent oral diseases. Moreover, online vendors offer easy payment options in installments with zero interest to increase the sales of such products. Hence, the increased spending on dental care is expected to drive the growth of the market during the forecast period.
Increasing awareness through digital media
Consumers are becoming more selective in healthcare purchases. They are looking for value for their spending. Several studies across the world have indicated that consumers are ready to become involved, active, and informed decision makers who spend significant amounts on high-quality products. This is extremely crucial for the global electric oral care market as retail and online stores are the most common distribution channels for these products. Consumers are increasingly making use of digital media.
According to Amber Chourasia, a lead analyst at Technavio for health and wellness research, “Consumers need to be educated about the advantages of using electrical oral care products. The increase in awareness will drive the growth of the market during the forecast period. Vendors have increased their online presence by launching campaigns and competitions for consumers on their online portals and social networking websites. For instance, Oral-B operates an Instagram page for its range of electric toothbrushes. Vendors also use celebrities to promote their brands.
High prevalence of untreated periodontal disease
Periodontal diseases are infections around the area surrounding the teeth, which includes the gums, the alveolar bone, and the periodontal ligament. In the initial stage of periodontal disease, the infection affects the gums. It can be prevented by using products such as electric toothbrushes and water flossers. Brushing and flossing the teeth regularly can help remove plaque from the teeth.
“The high prevalence of periodontal disease indicates a target population for vendors that offer electrical toothbrushes and water flossers. Electric toothbrushes with a rotation-oscillation action ensure better removal of plaque and as compared with manual toothbrushes. Electric water flossers are more than 20% more efficient in removing plaque in specific areas of the mouth when compared with manual flossing,” says Amber.
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