LOS ANGELES--(BUSINESS WIRE)--Citizen Relations, a global award-winning, integrated creative communications agency and owned by BlueFocus International, announced today it has acquired the New York and Hollywood-based The Narrative Group, a contemporary lifestyle agency, specializing in experiential and influencer marketing, in both the luxury and mass market categories.
The Narrative Group will join forces with Citizen, while maintaining their own brand name and led by their co-founders Jackie Lann Brockman and Stacey Heuser. The flexible partnership structure will empower the two firms to manage and build on concurrent growth plans in the U.S. Both reporting to Citizen Relations’ new CEO, Jim Joseph, the two firms will work seamlessly to provide clients with a full suite of services and identify whether the best solution comes from one entity or a combined team.
“Our two firms have worked together several times over the past eight years, so it’s no surprise we realized a lot of synergy between the two agencies right from the beginning,” noted Daryl McCullough, Chairman, Citizen Relations. “This partnership gives clients at both agencies an offering built on our collective strengths and innovation.”
The Narrative Group boasts an impressive client list, including McDonald’s, General Motors and Pernod Ricard, among others. This acquisition further compliments Citizen’s growth and development, which includes building on agency’s strategic planning and creative functions, among other roles that deepen the integrated communication solution for its clients.
“This partnership is very exciting for the future of our firms and builds on a relationship we’ve enjoyed for years,” said Stacey Heuser, Co-Principal at The Narrative Group. “The acquisition fits perfectly in our plans to scale up the agency in the U.S. and beyond its borders, while broadening the offering we can bring to our fantastic clients.”
About The Narrative Group
The Narrative Group is a lifestyle communications firm specializing in creative storytelling. Its core capabilities include experiential marketing, influencer engagement, and media relations. With offices in New York and Los Angeles, the Narrative Group has produced nationally recognized campaigns across numerous brand segments.
About Citizen Relations
Citizen Relations is a global, award-winning, integrated creative communications agency. Its mission is to drive clients’ business forward through creative strategic frameworks that spark conversation, create citizen engagement, and fuel results. With nine offices around the globe, including New York, Los Angeles, Toronto, Montreal, London, and Singapore, Citizen operates on a global scale with boutique offering and local-market expertise. Its unique model features a strategic-partner network across more than 40 countries and cities, globally, providing clients valuable on-demand access and highly customized services when, and where needed. Citizen Relations is a division of Vision 7 International, which is majority owned by BlueFocus International.