The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Voltaren Gel through personal promotion in 2016 and how does this compare to its peer set in the Pain - NSAIDS markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does Endo's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, Anesthesiology, Physical Medicine and Rehabilitation, Pain Medicine, Orthopedic Surgery, and Neurology) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Voltaren Gel throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers for Voltaren Gel in 2016?
Data Sources and Methodology:
- We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
- Over 6,300 paid interactions across 4,100 physicians made on behalf of Voltaren Gel were carefully examined to support our analysis. In addition, interaction data from 9 peer products (e.g. Caldolor, Duexis, Dyloject, Flector Patch, Ofirmev, Pennsaid, Sprix, Zipsor, and Zorvolex ) was leveraged to provide benchmarking and market insights.
For more information about this report visit https://www.researchandmarkets.com/research/zwwmjd/voltaren_gel_2016