INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up with certified platinum hip-hop group Migos for a unique opportunity where the artists will act as creative directors for the retailer. The partnership includes the BET award-winning trio leading several Finish Line marketing initiatives featuring themselves, as well as other social influencers and the latest and greatest products in the marketplace.
“This collaboration is unlike anything we’ve ever done before,” said Paul Diehl, senior director of content, social and consumer trends at Finish Line. “Instead of focusing on one particular brand or product, we’ve opened the door for Migos to take creative control and invest in Finish Line holistically. Coming off a recent performance at this year’s Lollapalooza and collaborating on several major rap projects, they understand today’s culture and what’s important to our target customer. We’re excited to have them support our vision.”
Migos will develop the overall style and theme for several upcoming product shoots, including directing the vision by joining on set for the production. After a record year, including a number one album, the artists will connect their growing and dedicated fan base to Finish Line through curated posts on their group and individual social handles, highlighting Finish Line’s premium product and imagery.
“Shoes are the key piece with any look,” said the Migos. “There’s no way you can ever have too many shoes and we know with Finish Line, we will always be set with the hottest drops.”
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer that carries the latest and greatest shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line runs approximately 950 branded locations in U.S. malls and shops inside Macy’s department stores. Finish Line employs more than 14,000 associates who connect customers to sneaker culture through style and sport. Shop online at www.finishline.com or get access to everything on the Finish Line app. Also keep track of what’s fresh by following Finish Line on Instagram, Snapchat and Twitter.
This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.
All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macroeconomic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing with other local, regional, and national retailers, as well as many of its own suppliers; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems; and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.