BOSTON--(BUSINESS WIRE)--InsightSquared, the most-awarded provider of sales intelligence solutions for high-growth technology companies, unveiled its new product feature, Signals, at its sold-out conference, Ramp by InsightSquared. Sales operations professionals can now set rules within InsightSquared reports to trigger an alert when the preset condition is met.
During the opening session at the conference, InsightSquared’s Chief Product Officer Sam Clemens demoed several use cases for Signals, including a scenario in which a marketing leader and field marketing manager would be alerted if pipeline coverage in a particular geography dropped below a preset threshold. Clemens also highlighted a circumstance in which the sales leader would be alerted mid-month if bookings trailed the goal by a predetermined percentage. Signals extends the power of the sales operations function by helping sales operations leaders provide just-in-time data to their line of business counterparts.
“There’s an out-of-sight-out-of-mind dilemma when it comes to sales analytics,” said Fred Shilmover, CEO of InsightSquared. “Absent a triggering event, business users don’t always think to access essential reports. Signals is like IFTTT for sales -- it draws users back into reports and dashboards at the very moment when their attention is most required.”
Signals will be available for free to InsightSquared customers in Q4 2017. Email, Slack and browser notifications are all planned.
More than 200 sales and sales operations leaders gathered at Boston’s Fenway Park for the inaugural Ramp by InsightSquared conference. The event includes keynotes from Jessica Gelman, CEO of Kraft Analytics Group, about how the New England Patriots use data to provide a richer fan experience and data journalist David McCandless, who offers advice on how to turn sales data into a persuasive story. Additional speakers include experts from Salesforce.com, Sales Ops Central, Emergence Capital, SiriusDecisions, Apttus and the Boston Red Sox. Each speaker will discuss how operations aligns with adjacent parts of the business -- from sales leadership to marketing to the board of directors.
Sponsors include Salesforce.com, Datanyze, Node, SalesLoft and ZoomInfo.
InsightSquared helps sales operations professionals break the cycle of spreadsheets by equipping them with actionable, real-time reporting on virtually all sales KPIs. Fast growing technology companies like, Bazaarvoice, Gainsight, and Pendo rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, and conduct data-backed planning and analysis. For more information, visit www.insightsquared.com.