WESTMINSTER, Colo.--(BUSINESS WIRE)--Brother Mobile Solutions, Inc. (BMS), a wholly-owned subsidiary of Brother International Corporation, today unveiled its new Brother “THE NEXT” Partner Program, an innovative, growth-oriented approach to forging alliance partnerships for long-term mutual advantage. Designed to capitalize on the rapid expansion of the mobile workforce, the revolutionary new program supports opportunities to co-develop software and mobile printing solutions that improve worker productivity.
In re-engineering its partnership strategy, Brother seeks business partners of all sizes across multiple industries, based not solely on sales volumes, but rather on a shared vision to drive the continued growth of mobile technologies and mobile printing solutions.
According to Ravi Panjwani, Vice President of Marketing and Product Management for Brother Mobile Solutions: “Brother has long been committed to its solution development and reseller partners. The Brother ‘at your side’ promise is the driving force behind THE NEXT partner program. We’re excited to be the first in the mobile hardware space to offer this type of robust and inclusive partnership program and believe it will help tap into the tremendous need and opportunity that exists for turnkey solutions for the mobile workforce.”
Customized Solutions for Today’s Mobile Workforce
Commenting on the re-vamped program, Matt Moriarty, digital and channel marketing manager for Brother Mobile Solutions, notes: “Under this new program, smart and nimble startups can achieve equal footing with larger, more established technology VARs and resellers. The program is structured to reward loyalty, as well as growth potential and willingness to work closely together to create customized mobility and mobile printing solutions.”
The early review team for the program included Rob Dorsey, Vice President of Sales at BlueStar, Inc. who stated, “It’s a forward-thinking program that should provide a path for resellers large and small to succeed.”
With custom engineering, cutting-edge technology, and expert support, Brother delivers the latest thermal printing solutions and trusted, reliable designs to suit virtually every vertical market need. Moriarty emphasizes that there are no sales or product volume minimums to qualify for the new Brother Partner Program, so even smaller vertical industry developers and resellers are invited to apply. Benefits include preferred partner pricing on the full Brother portfolio of mobile products, development funding support, a solid margin earning opportunity, free demo mobile printers, pre- and post-sale engineering support, demand creation opportunities, and much more.
For more detailed information about the new Brother Partner Program, please call 800-543-6144 or visit http://www.brothermobilesolutions.com/partners/
About Brother Mobile Solutions
Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother International Corporation, provides innovative mobile printing and industrial labeling solutions to field workforces and mobile enterprises. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information about Brother Mobile Solutions and its products, call (800) 543-6144, or visit www.brothermobilesolutions.com.