BOSTON--(BUSINESS WIRE)--Nucleus Research Technology ROI Award winner Shazam increased sales and marketing efficiency by leveraging advanced analytics capabilities with Salesforce, achieving an ROI of 752% with payback in less than two months of deployment. The new solution also helped Shazam maintain clean data for improved customer segmentation and more effective sales reporting for leadership teams.
An extremely popular consumer music app with over one billion downloads and more than 20 million music queries per day, Shazam sought to reduce the need for manually managed Excel reporting tools with a self-service analytics platform. Previously, the company was unable to quickly and efficiently gather up-to-date metrics on the performance of sales teams. Salesforce Einstein Analytics provided highly usable, out-of-the-box dashboards for the company’s leadership team while also being highly budget friendly.
“In practice, Shazam’s analytics using more traditional spreadsheets became soiled from slight errors, making it difficult and time consuming to clean and consolidate the data for ongoing analysis. The company saw a big increase in employee productivity and retention once deploying Salesforce Einstein Analytic’s clean, centralized data repository with improved customer details entailing region-by-region analysis for sales teams to more easily leverage,” said Barbara Peck, principal analyst at Nucleus Research.
Nucleus Research analysts perform an independent ROI assessment calculating the actual business benefits and ROI achieved by the project. Each submission is reviewed and evaluated by the Nucleus Research analyst team and the winners are chosen based on the ROI achieved.
Read more about Shazam and Salesforce Einstein Analytics at: https://nucleusresearch.com/research/single/salesforce-wave-roi-case-study-shazam/
More information about the winners can be found at www.ROIAwards.com.
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