DUBLIN--(BUSINESS WIRE)--The "Gamification in the Automotive Industry, Forecast to 2025" report has been added to Research and Markets' offering.
The market will record a CAGR of 23.20%, from $1.8 billion to $14.5 billion (2016-2025).
Gamification technologies help businesses to drive sales, improve return on investment (ROI), support employee interaction, and provide high customer satisfaction, and they are preferred across major industry verticals such as healthcare and automotive.
The increasing penetration of smartphones, customized services, tech-savvy customers, the growing digitalization, and technology advancements compel the automotive industry to integrate gamification technologies.
Wearables, virtual reality (VR), augmented reality (AR), biometrics, gesture recognition, graffiti walls, rotoscope technology, QR codes, holographic projection, cloud-based mobile, and Web applications are the key gamification technologies used across the automotive digitalization pillars of digital retailing, mobility-as-a-service (MaaS), connected and autonomous cars, industry4.0, and connected supply chain.
Telematics and connected services, eco games and the growing social network, and OEM and technology companies' collaborative solutions and converging technologies, such as the advent of AI, machine learning, and biometrics, are the key trends driving gamification in the automotive industry.
The convergence of gamification technologies in automotive provides an exciting space for OEMs and tier 1 suppliers to pursue different forms of products and services.
Scope:
The aim of this study is to research and analyze the implications of gamification concepts and the influence of advanced technologies on the automotive industry. This study identifies how gamification technologies can be used across the key automotive digitalization pillars.
Key Topics Covered:
1. Executive Summary
2. Research Scope, Objectives, Background, and Methodology
3. Gamification Technologies Used in the Automotive Industry-An Overview
4. Gamification across Automotive Digitalization Pillars
5. Automotive Gamification-Growth Opportunities and Companies to Action
6. Automotive OEM, Tier 1 Supplier, and Technology Company Gamification Initiatives
7. Key Vendors' Profiling-Technology / Start-up Companies
8. Key Conclusions
9. Appendix
Companies Mentioned
- Alphabet Inc.
- Apple
- Badgeville
- Bosch
- Bunchball
- Inglobe Technologies
- Nissan
- Playbasis
- RE'FLEKT GmbH
For more information about this report visit https://www.researchandmarkets.com/research/whs9mf/gamification_in
