LOS ANGELES--(BUSINESS WIRE)--Today, Halo Top Creamery earned the No. 1 spot in U.S. grocery stores, becoming the best-selling pint of ice cream in America.1 Sales of Halo Top now surpass that of iconic industry leaders like Ben & Jerrys and Häagen-Dazs - brands whose sales have reigned supreme in the ice cream category for years.
After launching in 2012, Halo Top transformed the ice cream landscape with a low-calorie ice cream that provides the authentic taste and creamy texture of ice cream, without the added guilt. Despite a highly competitive market, Halo Top sales have grown tremendously over the last few years, driving record sales this month at conventional grocery stores all across the country. The brand saw a 2500 percent increase in sales last year and is on track for another record-breaking year.
After the debut of 10 new flavors in 2016, fans flocked to grocery retailers, putting these guilt-free pints in high demand. Containing 240-360 calories and 20 grams of protein per pint, Halo Top revolutionized the ice cream category as the first low-calorie ice cream to use all-natural ingredients. With classic flavors like Vanilla Bean, Chocolate and Strawberry and indulgent game changers like Birthday Cake, Red Velvet and S’mores, Halo Top’s portfolio of 17 flavors has something for everyone.
“The reason we’ve taken the number one spot is simple: We have amazing fans. We are eternally grateful to them for even allowing us to exist, let alone thrive,” said CEO and Founder, Justin Woolverton. “Our promise to our fans is to maintain the quality they expect from Halo Top and, of course, to bring them some exciting new things in the near future.”
About Halo Top Creamery
Los Angeles based Halo Top Creamery is the first-ever, low-calorie ice cream that is 100% natural. Halo Top was founded in 2012 by former lawyer turned ice cream aficionado, Justin Woolverton, while he was on a quest to find an all-natural, low-calorie ice cream he could enjoy without guilt. Delivering premium ice cream people can actually feel good about eating, Halo Top is crafted with only the finest ingredients while remaining high in protein and low in sugar. Halo Top is available nationwide in the freezer aisle. For more information, please visit www.halotop.com and follow Halo Top on Facebook, Instagram and Twitter.
1 [Halo Top Custom Research Definitions based on IRI data 4 weeks ending 07-16-17, Dollar Sales, Total US Food].