Paint Nite® Selects Velocity B2B to Launch and Drive its B2B Gift Card Program

The Creative Entertainment Leader Expands Relationship with CashStar By Leveraging its Independent B2B Program Management Agency

PORTLAND, Maine--()--CashStar, the industry-leading provider of prepaid commerce solutions, today announced that Paint Nite, the global leader in Creative Entertainment, has signed on with Velocity B2B, CashStar’s independent business unit offering end-to-end agency services for B2B gift card programs.

Velocity B2B provides the resources and expertise that brands like Paint Nite need to take advantage of the $26 billion B2B gift card market opportunity with minimal resource investment. It provides Paint Nite with deep expertise and experience, while enabling full control of brand and program oversight.

Velocity B2B acts as a seamless extension of the Paint Nite team, establishing a robust B2B gift card program while allowing Paint Nite to remain focused on growing consumer gift card sales.

“The B2B gift card market offers a tremendous growth opportunity for our brand,” said Kelly Roberts, vice president of marketing, Paint Nite. “Velocity B2B was an obvious choice. Now, we’re able to quickly and securely enter this market, open up a new revenue stream and attract new customers.”

Working collaboratively with Paint Nite, Velocity B2B also provides strategy and business management, sales and marketing, program development and operations, and payment management. In addition, Velocity B2B delivers industry-leading security, risk mitigation and 100 percent fraud indemnification for direct B2B sales.

“Velocity B2B offers Paint Nite an experienced and knowledgeable extension of its current team to quickly take advantage of the vast B2B gift card market opportunity,” said Tom Boucher, vice president of Velocity B2B. “With our support, paired with CashStar’s leading technology solutions, Paint Nite can rapidly grow its business without stretching the bandwidth of its team, all while maintaining oversight and brand control.”

To learn more about Velocity B2B, please visit

About CashStar
CashStar is the industry-leading provider of prepaid commerce solutions at the forefront of mobile payments, digital gifting and branded currency. The CashStar Commerce platform is used by merchants to increase revenue, reduce costs and optimize customer experiences across channels, and the CashStar Exchange platform is used by gift card distributors and loyalty programs to procure and deliver gift cards from hundreds of leading brands. CashStar clients include top brands like Sephora, Starbucks, The Home Depot, Uber and Walmart and distribution partners such as American Express Membership Rewards, Great Lakes Scrip, Maritz Motivation Solutions, MyCokeRewards, and United MileagePlus X. To learn more about CashStar’s solutions, please visit, follow @CashStar or e-mail

About Velocity B2B
Velocity B2B is an independent business unit of CashStar, providing merchants with comprehensive services for their business-to-business gift card programs. Combining deep expertise with technology-driven, scalable operations, Velocity B2B helps brands maximize their revenue potential within the $26 billion B2B gift card market. Velocity B2B acts as a seamless extension of a merchant’s team, providing agency services that include strategy, sales and marketing, operations, security, risk mitigation and fraud indemnification. For more information, visit or contact

About Paint Nite
Paint Nite, the industry leader in Creative Entertainment offers people the opportunity to socialize as they would on a regular night out, with the added benefit of making something; participants create art over cocktails at a local bar with a professional artist. Headquartered in Boston, it was founded in March 2012 by entrepreneurs Daniel Hermann and Sean McGrail, and is now a worldwide phenomenon. In 2015, building on its incredible entrepreneurial success, Paint Nite launched a new creative event concept, Plant Nite, which swaps the paint for plants. Paint Nite was named #2 on the 2016 Inc 5000 list of the nation’s fastest-growing private companies. For more information, visit


fama PR
Cait Mattingly, 617-986-5033

Release Summary

CashStar today announced that Paint Nite has signed on with Velocity B2B, CashStar’s independent business unit for B2B gift card programs.


fama PR
Cait Mattingly, 617-986-5033