BOCA RATON, Fla.--(BUSINESS WIRE)--Worthy, a digital investment app that redefines how Americans access investment products, diversify their portfolios and save for retirement, announced the successful closing of its seed financing round. The funds will be used for the full-scale roll-out of the Worthy mobile app, and will enable Worthy to expand its growing user base as well as to broaden the array of investment product options it offers retail investors.
Worthy is the first digital investing and savings solution that ensures that every consumer can possess a well-diversified portfolio that includes investment products that were previously only available to wealthy investors.
Worthy provides users with the unprecedented ability to spend their way to retirement by investing retail round-ups into high-yielding fixed interest bonds, the proceeds of which fund growing businesses. In doing so, anyone has the capability to build a nest egg, enhance portfolio returns, mitigate risk, and generate both social as well as financial returns. Worthy investors grow their portfolios while simultaneously supporting American entrepreneurs.
“We are witnessing a dramatic sea change in financial services. Hi-tech advisory solutions are displacing conventional intermediaries and we are in the early stages of experiencing a significant capital shift in asset classes,” says Sally Outlaw, CEO of Worthy and pioneer of the crowdfinance movement. “The once thriving retail brokerage industry is on the verge of being obsoleted by technology as a new generation of millennial investors increasingly look to robo-advisors, marketplace lending and equity crowdfunding platforms for investment alternatives. Worthy is one of those alternatives that provides an attractive yield while better aligning those returns with the investor’s values and lifestyle.”
Although yield-starved sophisticated investors have been increasingly allocating more and more of their capital to alternative asset classes such as real estate and private company debt, most retail investors are still unaware that modern technology and a new regulatory regime allows them to access these products online in very small aggregates.
“The problem is most Americans mistakenly believe that they lack the capital necessary to start saving or investing. Worthy addresses this staggering yet underserved market by ensuring that anyone who purchases goods or services can be well on their way to building an investment portfolio,” added Outlaw.
As the only digital investment conduit to the peer and crowd finance industries, Worthy is in a unique position to bring retail distribution to an emerging breed of alternative assets such as peer to peer lending notes and online real estate investments.
“In our Beta testing, we proved that people are hungry for yield and that Worthy users purchase peer-structured notes at twice the rate of investors originating from other sources,” Outlaw continued. “While this round of funding will help Worthy significantly grow our user base, the ultimate beneficiaries will be the majority of Americans who feel they have been abandoned by established financial institutions and marginalized by regulations that have blocked them from accessing many of the most lucrative financial products,” Outlaw concluded.
Worthy is a digital investing app and savings solution that helps users gather and grow a nest egg by rounding up their daily purchases and investing the spare change into higher yielding alternative assets more aligned with their values and lifestyle. Click here to join the Worthy family.