CHICAGO--(BUSINESS WIRE)--IRI®, a global leader in consumer audience creation and measurement solutions and services for consumer, retail, media and over-the-counter health care companies, announced today the appointment of Nishat Mehta as president of the IRI Media Center of Excellence. Mehta will join the firm effective June 19, 2017.
Leveraging its expansive partner ecosystem, unparalleled portfolio of data assets, predictive analytics and industry-recognized IRI Liquid Data™ technology platform — currently in use by more than 450 clients today — IRI Media has quickly established its market position, uniquely empowering clients to more effectively plan, target, activate, measure and optimize their marketing activities, driving true one-to-one personalization.
Mehta will lead a team of professionals in IRI’s fast-growing media business that’s focused on re-inventing advertising by offering a truly revolutionary portfolio of consumer personalization and measurement capabilities. Mehta will work closely with IRI’s CPG, retail and media clients to transform their use of media and promotions to deliver superior growth, increased return on advertising spending (ROAS) and improved consumer engagement.
“Nishat joins us as we’ve brought to market truly revolutionary capabilities and continued to expand our broad and deep partner ecosystem, enabling us to bring additional best-in-class innovations and data assets to our clients,” said Andrew Appel, president and chief executive officer of IRI. “Nishat will play a significant and impactful role in demonstrating to clients IRI’s expertise and differentiated media capabilities that drive improved media efficiencies and increase sales.”
Mehta most recently led the customer communications team at 84.51º, where he helped leading grocery retailer The Kroger Co. and its CPG brand partners create the most relevant and personalized communications with consumers to strengthen retail and brand interactions. Before leading this team, he served as 84.51º’s head of brand media, leveraging the power of data and other retail assets to improve CPG advertising.
“The expert team, portfolio of capabilities, state-of-the-art technology platform and massive data partners offered by the Media practice have firmly established IRI as a disruptive player in the ever-changing media space,” Mehta said. “I am excited to join this high-growth team, and committed to continuing to drive superior results for our clients as we improve the marketing experience for consumers.”
Prior to his roles at 84.51º, Mehta was responsible for developing strategic partnerships at dunnhumby Ltd, where he led the elevation of the company’s digital media measurement and targeting business, transforming the way CPG brands bought, sold and measured their media.
Mehta graduated from Harvard University with a bachelor’s degree in applied mathematics and a master’s degree in computer science. He lives in New York with his wife, Shalini, and son, Jai.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Place IQ, Research Now, Simulmedia, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.IRIworldwide.com.