Ebates Wedding Survey: “Surprise Me”- Almost Half of American Brides Want Their Engagement Rings to be a Surprise

Money and Gift Cards Top List of Best Wedding Gifts While Art Ranks as Worst Gift Choice

SAN FRANCISCO--()--Ebates, a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, today announced the results of its 2017 Wedding Survey. The national survey, which was conducted online by Propeller Insights on behalf of Ebates and fielded among 1,008 adults, revealed that when it comes to finding the perfect engagement ring, 49 percent of American women said they’d like to be surprised.

Will you marry me?

While almost half of Americans say that they want a ring to surprise and delight them, 85 percent admit that they would say “yes” even if they hated the ring their partner used to propose. This may explain why 72 percent say that it’s ok to upgrade to a better ring once one is already married.

Additionally, 42 percent of Americans reveal that they would wear their dream ring even if it had been previously worn—and that marriage ended in divorce.

Some Americans also admit that they’d like to pick the ring out themselves (15 percent), and more than a quarter would choose to go shopping with their partner and provide feedback (28 percent).

If you’re planning to give your loved one an heirloom ring, think again—only 7 percent say that would be their ring of choice.

With this ring, I thee wed

When it comes to how much Americans are planning on spending on their ring, it looks like the old adage of spending 2-3 months’ salary still holds true. Almost half of American men and women expect to spend between $1,000-$5,000 on an engagement ring (44 percent for women and 45 percent for men).

The Best and the Worst of Wedding Gifts

If a wedding gift looks familiar, it might be—19 percent of Americans admit that they think it’s ok to re-gift something as a wedding gift and that they’ve done it before. For those who are purchasing a new gift, 43 percent of Americans say they’d spend between $50-$100 on wedding gifts.

Americans reveal that the worst gift to give to a couple is art (30 percent) followed by a homemade gift (28 percent).

What do Americans think are the best gifts to get newlyweds? Not surprisingly, more than half say money (56 percent) or a gift card (46 percent), followed by:

  • Kitchen supplies and gadgets—34 percent
  • Home furnishings—27 percent
  • Appliances—22 percent
  • Experience or a trip—21 percent

“Finding the perfect wedding gift while trying to stay within your budget can be tricky,” said Kevin H. Johnson, Ebates CEO. “Ebates can help you find everything from cookware and kitchen accessories to trips and experiences, while staying within your budget. And with access to more than 2,000 stores, there’s no better place to shop for all your wedding needs than Ebates—whether you’re a guest or a bride or groom.”

Shoppers can earn cash back on wedding gifts through Ebates. For more details on specific retailers participating in special offers, visit https://www.ebates.com/wedding-deals.htm. Shoppers can also download the free Ebates.com app at Google Play and the AppStore.

About Ebates

Ebates rewards members with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping. Free membership allows consumers to shop online at over 2,000 of their favorite top-name retailers while earning a percentage of every purchase they make. To date, Ebates members have earned nearly $1 billion, paid out quarterly in the form of a “Big Fat Check” or via PayPal. Because shopping with Ebates is hassle-free—no rebate forms to fill out and no points or miles to redeem—the site supports a strong community of savvy shoppers across the country and around the world. Founded in 1998 and acquired by Rakuten, Inc. in 2014, Ebates is headquartered in San Francisco.


for Ebates
Alessandra Nagy


for Ebates
Alessandra Nagy