China's beer market is projected to reach 683 billion yuan by 2019. China is the largest beer producer in the world followed by the United States. China is also the largest consumer of beer in the world. In 2015, China consumed double the amount of beer than the Americans (18 billion litres). However, the market for mass-production beers is becoming saturated. While beer remains the top alcoholic beverage consumed in the country, consumption has been falling since 2014.
Volume in the Chinese beer market has now been contracting for two consecutive years. Sales of leading beer brands in the country have been hit. In the third quarter of the fiscal year 2016, both Yanjing Beer and Tsingtao Beer reported losses in sales and profits.
By 2017 end, the country's beer market is projected to grow by 45%moving ahead of the United States which is currently the world's largest beer market in terms of value. At present there are five key beer groups which together form 80% of China's beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer.
The past decade has seen an overall steady growth in the volume of beer consumed globally. Even during the peak of the financial slowdown, aggregate volumes saw marginal increases. Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. Newer players worldwide have been acquiring market share from established players worldwide by launching fresh flavours, premium products and attractive size & packaging. In terms of distribution, players are entering into trials with a network of pubs. Amidst the volatile situation in the global beer market, players are concentrating on lean management of assets along with re-examining their entire operating model.
Key Topics Covered:
1. Analyst Opinion
2. Global Beer Market Overview
3. China Beer Market
4. List of Charts & Graphs
- Anheuser-Busch InBev
- Beijing Yanjing Brewery
- China Resources
- Tsingtao Brewery Co.,Ltd.
For more information about this report visit http://www.researchandmarkets.com/research/7v8bwp/a_study_of