PALO ALTO, Calif.--(BUSINESS WIRE)--Instart Logic, a next generation technology company making digital fast, reliable and secure, today announced it has been approved as a participant in the TAG Registry by the Trustworthy Accountability Group (TAG). TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG.
As a TAG Registered company, Instart Logic has been awarded a TAG-ID, a unique global identifier that it can share with partners to confirm its participation. Joining the TAG Registry is also the first step for companies in applying for TAG’s four seal programs to eliminate fraudulent traffic, combat malware, fight Internet piracy, and promote transparency across the digital advertising supply chain.
Digital publishers around the globe have turned to Instart Logic’s AppShield Ad Integrity, a unique technology breakthrough that automatically circumvents ad blockers, allowing digital publishers of free high-quality content to recapture up to 30 percent of advertising revenues that would otherwise be lost.
Samrah Khan, vice president of business development at Instart Logic, said, “With the increasing deployment by consumers of ad blocking technologies, premium web publishers are feeling the pain. They provide valuable free access to news content, the costs of which are fueled by advertising. Without continued investment in this ecosystem, ad blocking may cause premium web publishers to shut down easy access to news and information vitally needed in a free and open society.”
Khan continued, “By joining the TAG Registry Instart Logic is demonstrating a strong and unwavering commitment to provide the validated and powerful technology solutions urgently needed by premium web publishers, advertisers and the media-consuming public.”
“We are very pleased that Instart Logic is supporting TAG’s efforts to create a transparent and crime-free digital advertising ecosystem,” said Rachel Nyswander Thomas, SVP, operations and public policy for TAG. “Participating in the TAG Registry is a vital first step in validating the legitimacy of participants in the digital ad supply chain, and we look forward to working with Instart Logic to advance our efforts to fight fraud, combat malware, eliminate piracy, and increase transparency across digital advertising.”
Ad Integrity addresses a rising global challenge to digital publishers as the use of ad blocking technology has risen dramatically, with usage rates approaching 30 percent. More alarming is that adoption rates are accelerating monthly as mainstream non-technical users become aware of ad blockers. According to a 2016 study by Juniper Research, ad blocking will cost digital publishers $27 billion in lost revenue by 2020, accounting for 10 percent of the total digital advertising market.
Instart Logic has built an easy-to-deploy solution delivered to readers without requiring any changes to the application, while allowing premium web publishers to monetize their websites despite rising deployment of ad blocking technology. The company’s unique solution allows web publishers to provide an “advertising lite” experience. Research shows that 68 percent of users are fine with digital advertising as long as it’s not annoying. According to the 2016 study, digital advertising must be “less intrusive, less irritating, and more relevant.” Instart Logic’s holistic approach solves the ongoing dilemma between digital publishers whose business model calls for offering free premium content monetized by the right advertising, and visitors who simply want a positive, free and secure user experience. Ad Integrity is currently deployed and in operation by many of world’s largest digital publishers, including several in the Comscore Top 100.
About the Instart Logic Application Services Platform
Instart Logic’s “Application Services Platform” modules include:
- CDN, a full-featured global content delivery network that enables scale, uptime, and superior user experience through caching, network level optimizations, and support for standards.
- AppSpeed, guarantees at least a 20 percent improvement in web, mobile web and mobile native app performance by accelerating all code, content, and third-party elements inside an application.
- AppShield, protects revenue by preserving the security and integrity of applications along the entire delivery path, and includes features like next-generation Web Application Firewall, DDoS attack mitigation, and Bot detection/mitigation. The AppShield module includes Ad Integrity, a breakthrough approach for unblocking the ad blockers to regain lost revenue.
- AppFlex, empowers enterprises to move at the speed of business by providing a highly responsive service enabled by a DevOps approach, public APIs, self-service portal and real-time analytics.
About Instart Logic
Instart Logic is the world’s first endpoint-aware application delivery solution making applications lightning fast, secure, and easy to operate. Instart Logic’s platform combines machine learning, virtualization, and open APIs with a content delivery network (CDN) for global delivery. Using Instart Logic, enterprises can provide ultra-fast, visually immersive and secure experiences on any device to maximize revenue, deliver superior customer experiences and gain competitive advantage. Instart Logic is funded by Andreessen Horowitz, Four Rivers Group, Geodesic Capital, Greylock Partners, Hermes Growth Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Telstra Ventures, Tenaya Capital, Wing Venture Capital and several notable Silicon Valley angel investors. Learn more at https://www.instartlogic.com or follow us on Twitter at @InstartLogic.