MINNEAPOLIS--(BUSINESS WIRE)--In advance of Free Cone Day, the Dairy Queen® system made a special delivery of cones by drone to a few lucky fans: http://bit.ly/dqfcd.
Free Cone Day is set for the first day of Spring on Monday, March 20 at participating non-mall Dairy Queen and DQ Grill & Chill® locations in the U.S. Fans can enjoy a FREE small vanilla soft-serve cone with the signature curl on top (limit one per customer while supplies last). At the same time, participating locations also will collect donations for Children’s Miracle Network Hospitals®.
“Soft serve is part of our brand DNA and the taste is unmatchable. The DQ® soft-serve cone fans have come to love is one of the most recognized treats in the world and is fondly referred to as the ‘cone with the curl on top,’” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “We can’t think of a better way to show our appreciation to fans, kick off the Spring season and support such an amazing cause than with a Free Cone Day.”
Over the last 32 years, the Dairy Queen system of locations that are franchised by ADQ, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, has raised more than $120 million for Children’s Miracle Network Hospitals in local communities.
“We’re excited and ready to go for our Third Annual Free Cone Day,” added Westrum. “Free cones have become a fan tradition -- they love it. The icing on the cake is supporting Children’s Miracle Network Hospitals.”
Last year, the Dairy Queen system raised more than $200,000 in one day for Children’s Miracle Network Hospitals.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 10.8 million friends and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.
B-roll: http://bit.ly/dqfcd
