NEW YORK--(BUSINESS WIRE)--McCourt Global, an alternative asset management firm, today announced that Jeff Mirman has been named Chief Digital Officer. Mirman will initially focus on the development of enhanced digital strategies for the sports and media assets in the McCourt Global portfolio.
“I’m very pleased to welcome Jeff to McCourt Global and look forward to working with him to enhance the digital profiles and global footprints of our key sports and media properties and of the enterprise overall,” said Drew McCourt, President of McCourt Global. “Jeff’s deep experience and recognized expertise in digital strategy will undoubtedly be of great value across the entire McCourt portfolio of global businesses and a critical driver of our ongoing growth and future success.”
“I’m delighted to be joining McCourt Global and working with their extensive and impressive portfolio of sports and media properties,” said Jeff Mirman. “Together we will innovate and build upon our digital future, and I’m looking forward to the opportunities that this new chapter brings.”
An expert in digital marketing, Mirman previously founded Next Strategy Consulting where he guided the online communications and marketing strategies of numerous sports and media organizations including Paris St. Germain Football Club, BeIN Media Group, and Red Bull.
Prior to Next Strategy, Mirman served as vice president of marketing for Turner Sports where he was responsible for maintaining the brand vision for the division’s online properties, which included BleacherReport.com, NCAA.com, PGA.com, Nascar.com and PGATOUR.com. Mirman also oversaw marketing of the NBA Digital portfolio, which is operated by Turner Sports and includes NBA TV, NBA.com, NBA League Pass, NBA League Pass Broadband, NBADLeague.com and WNBA.com. Additionally, he was charged with strategic marketing and planning for Turner Sports’ television sports properties, which includes the NCAA March Madness, NBA, MLB, NASCAR and professional golf.
Previously, Mirman served as Director of Brand Integration and Mobile Strategy, as well as Director of Interactive Marketing, at Starwood Hotels and Resorts, and as a vice president at the digital advertising agency, Beyond Interactive.
Mirman is a graduate of the University of Illinois where he received a Bachelor of Science in economics and psychology. He received his Masters in Business Administration from the University of California-Irvine with a specialty in marketing.
About McCourt Global
McCourt Global, an alternative asset management firm, is the business arm of McCourt LP, a family-owned enterprise focused on building long-term value through entrepreneurial, strategic, and philanthropic investments and partnerships. Founded by business and sports leader Frank H., McCourt, Jr., McCourt Global’s portfolio includes operating companies and active investments in the areas of real estate, finance, sports, and media. McCourt Global is based in New York City with offices in Los Angeles, London, and Paris.