NEW YORK--(BUSINESS WIRE)--NewsCred, the world’s leading enterprise content marketing platform, today announced that Lisa Kalscheur has joined the company as Senior Vice President, Marketing. Kalscheur has more than 15 years of experience in growing brands from promising, early-stage startups to established enterprise powerhouses.
Most recently, Kalscheur served as Vice President of Marketing at AppNexus, the world’s leading independent advertising technology company, where she evolved and scaled the company’s marketing function during a period of rapid global growth. During her nearly seven-year tenure at AppNexus, Kalscheur developed a sophisticated and efficient approach to marketing strategy and instilled first-class execution of marketing programs inclusive of content marketing, digital marketing, social media, product marketing, marketing operations, corporate communications, and event marketing. She was also responsible for successfully launching marketing and communications in six countries across Western Europe and APAC.
“As the leader in enterprise content marketing, NewsCred is quickly scaling and hiring accomplished trailblazers who will ensure content marketing success for the world’s leading brands,” said Shafqat Islam, Chief Executive Officer and Founder, NewsCred. “With Lisa spearheading our marketing initiatives and further growing our executive bench, we’re continuing to demonstrate our commitment to the content marketing industry and its transformative potential for Chief Marketing Officers.”
Kalscheur’s announcement comes on the heels of the addition of Cliff Dorsey and Roger Orde, two highly experienced global executives, to NewsCred’s sales and customer success teams. NewsCred has made significant advances in the enterprise world, reinventing content marketing, an industry expected to reach more than $300B by 2019, with quality and scale, all on one single platform, to the world’s most ambitious brands including Hewlett Packard, ConAgra, Fidelity, New York Life, and more recently with new clients including AbbVie.
“NewsCred is the dominant player in a fast-growing category which is truly transforming marketing by allowing brands to tell exceptional stories and drive measurable business results,” said Kalscheur. “Joining the accomplished team at NewsCred is an honor, and I look forward to applying my deep knowledge of marketers’ needs to help CMOs tell their stories more effectively and efficiently.”
NewsCred is on a mission to make marketing better for everyone. As the leading content marketing software, NewsCred provides the world’s most ambitious brands – ConAgra, Hewlett Packard, Fidelity, USAA, and more – with the best solutions in content creation, marketing management, cross-channel publishing, and measurement. Everyday, marketers rely on NewsCred to orchestrate their marketing across channels, collaborate with global teams, build brand awareness, and drive sales.
NewsCred is rewriting the rules of marketing, fueling a new way for marketers to share their stories with the world. Founded in 2008, NewsCred employs 200 people in seven global offices, serving customers in over 70 countries. Learn more at NewsCred.com, join our community at NewsCred Insights, and follow us on Twitter and LinkedIn.