DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Loyalty Management Market - Global Forecast to 2021" report to their offering.
The loyalty management market is projected to grow from USD 1.68 Billion in 2016 to USD 4.59 Billion by 2021, at a CAGR of 22.2% during the forecast period, 2016 to 2021. Major drivers for the growth of the market include rising need for competitive differentiation among organizations to increase their market shares, frequent shift in consumer demographics, increasing focus of loyalty programs on customer segmentations, significant rise in use of mobile technologies, and increase in the number of cardholders.
The on-demand deployment type segment of the loyalty management market is projected to grow at the highest CAGR during the forecast period, 2016 to 2021. Several organizations across the globe are opting for on-demand (cloud-based) loyalty management solutions, owing to various advantages offered by them, which include low infrastructure costs and improved output with qualitative results. Increasing adoption of on-demand deployment type loyalty management solutions by various organizations is expected to fuel the growth of the on-demand deployment type segment of the loyalty management market during the forecast period.
The North American region is estimated to account for the largest share of the loyalty management market in 2016. The growth of the North America loyalty management market can be attributed to the presence of key vendors of loyalty management solutions in the region.
- Aimia, Inc.
- Bond Brand Loyalty
- Fidelity Information Services
- IBM Corporation
- ICF International, Inc.
- Kobie Marketing, Inc.
- Lumata Group
- Maritz Holdings, Inc.
- MicroStrategy, Inc.
- Oracle Corporation
- SAP SE
- TIBCO Software
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Global Loyalty Management Market, by Solution
8 Global Loyalty Management Market, by Deployment Type
9 Global Loyalty Management Market, by Organization Size
10 Global Loyalty Management Market, by Vertical
11 Regional Analysis
12 Competitive Landscape
13 Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/83wdwt/loyalty.