NEW YORK--(BUSINESS WIRE)--Spongecell, the leader in programmatic creative technology, has announced today that it has released a new HTML5-based video format that will facilitate advertisers embracing personalized, data-driven interactive video messaging on a cross-device basis.
“With the major Web browsers on a march to phase out Flash-based video by mid-2017, it is imperative that both brand marketers and publishers get ahead of this trend and equip themselves with the latest HTML5-based technology,” said Ben Kartzman, Spongecell CEO. “We are excited to announce that Spongecell is taking a leadership role in this transition with the release of our new HTML5-based video format.”
The new format offers the following features:
This video ad format allows advertisers to reach their consumers with relevant messaging and video content informed by 1st and 3rd party data or any turnkey data including geo, weather, date and time of day.
Shoppable product carousels
Advertisers can dynamically pull in their product catalogs to feature a range of product recommendations including products trending in their markets or to retarget their consumers with previously viewed products.
Visibility into ad interactions
Unlike VAST in-stream which runs cross-device but only tracks click-throughs, HTML5 in-stream offers granular tracking of campaign success metrics including engagement rate, time spent, and feature interactions.
Build with our self-service platform
Advertisers can effortlessly build, target and traffic their HTML5 in-stream units today using Spongecell’s dynamic ad studio and our powerful decision engine.
As part of the rollout of the Spongecell HTML5 video format, the company will be hosting a webinar on January 11 on how to use the Spongecell platform to build, target and traffic HTML5 video: labs.spongecell.com
Spongecell (www.spongecell.com) is an award-winning advertising technology company that makes it easier to transform standard ads into dynamic, interactive digital ad experiences that run anywhere. Using data to drive advertising creative, Spongecell’s technology helps brands, creative and media agencies create more meaningful consumer engagement, without sacrificing speed. Spongecell works with some of the biggest companies in the world to drive their digital advertising campaigns and bring more interactive and engaging ad experiences to potential customers. An independent, privately owned company, Spongecell is headquartered in New York City and has offices across the United States and Europe. For more information, visit www.spongecell.com.