NEW YORK--(BUSINESS WIRE)--Uniworld Boutique River Cruise Collection today announces its newest addition, U BY UNIWORLD, set to launch sales in March 2017 and begin sailings in early 2018. U BY UNIWORLD will offer immersive, authentic and adventurous experiences for the next generation of river cruisers along the Instagram and Snapchat-worthy rivers of Europe and amazing cities such as Amsterdam, Paris and Budapest.
“U BY UNIWORLD will deliver the same superb quality of authenticity and personalization that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travelers to experience the pulse of Europe,” said Ellen Bettridge, President & CEO of Uniworld. “We are targeting an active traveler between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience.”
Two of Uniworld’s existing ships – the River Baroness and the River Ambassador – will undergo extensive renovations and design changes that will tailor the ships to be completely dedicated to the U BY UNIWORLD experiences from early 2018. The ships will feature a contemporary look and feel in all public areas and open spaces and offer communal tables for dining, with a new culinary program, creative mixologists and international DJs onboard.
U BY UNIWORLD will feature immersive, experiential itineraries, focusing on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes. Fun-seeking travelers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.
“U BY UNIWORLD is poised to define the river exploring experience for an entirely new demographic,” said Brett Tollman, Chief Executive of The Travel Corporation. “Uniworld being an integral member of TTC’s family of brands gives us a great advantage, as we have been able tap into the worldwide expertise of our leading youth brands Contiki and Busbaout, in order to fully realize this expansion of the Uniworld brand.”
Additionally, Uniworld is announcing a social media campaign, #AllAboutU, in order to collate personalized suggestions and requests for all aspects of the U BY UNIWORLD experience, from the itineraries’ adventures and other content to the amenities, dining, music and much more. All are encouraged to participate by using the #AllAboutU hashtag on Twitter, Instagram and on our Facebook page.
The all-new U BY UNIWORLD brochure, website and other information will be released and bookable early in 2017.
ABOUT UNIWORLD BOUTIQUE RIVER CRUISE COLLECTION:
Uniworld Boutique River Cruise Collection—the world's most luxurious all-inclusive river cruise line - features luxurious ships with an average capacity of 130 guests, exclusive excursions, gourmet cuisine, and one of the highest staff-to-guest ratio in the river cruise industry. Based in Los Angeles, California, Uniworld offers truly all-inclusive itineraries in Europe, as well as voyages in Russia, China, Vietnam and Cambodia, India, and Egypt—a total of 23 rivers in 24 countries worldwide. Uniworld is a member of CLIA and is highly regarded by discerning travelers, media, and cruise industry experts, having most recently been named the #1 River Cruise Line in the Travel + Leisure World’s Best Awards 2016 readers’ survey. (www.uniworld.com)
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ABOUT THE TRAVEL CORPORATION
The Travel Corporation (TTC) is a highly successful international travel group. Our philosophy is simple – To create enriching experiences for our travelers by combining an unbeatable mix of exceptional service and quality at great value, driven by a passionate global team who are driven to deliver memorable experiences. No matter what your taste, whether you are a family or a couple, a group or traveling solo – TTC offers something for everyone. Our multi-award-winning portfolio ranges from luxury hotels and boutique river cruises, to independent holiday package companies and a variety of guided travel experiences. (www.TTC.com)
ABOUT THE TREADRIGHT FOUNDATION
Created as a joint initiative between The Travel Corporation’s (TTC) family of brands, the TreadRight Foundation is a not-for-profit that works to help ensure the environment and communities we visit remain for generations to come. To date, TreadRight has supported some 40 sustainable tourism projects worldwide.
To learn more about our past and current work at TreadRight, please visit us at TreadRight.org.