ISLE OF MAN, United Kingdom--(BUSINESS WIRE)--Eros Now, one of the fastest growing over-the-top (OTT) Bollywood entertainment platform owned by Eros International Plc (NYSE: EROS), announced today that the platform currently has over two million paid subscribers worldwide through significant deals in place with all major telecom players in India who are on the forefront of 4G growth, including as Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.
Between the four platforms that offer Eros Now integrated as part of their video service, there is a potential reach of 686 million subscribers which is almost 60% of India’s total mobile user base of more than 1 billion. Reliance Jio has announced a user base of 52 million users in just a few months following their launch. These deals across 20 different telecom operators and OEMs alone provide visibility to a minimum of 4-5 million subscribers annually to Eros Now at an average annual ARPU of $4-5 in India and average annual ARPU of $35 internationally. Since these deals were agreed at various points in time in FY 2017, Eros Now will see the full year benefit of these deals flowing through in fiscal 2018. Most of these contracts are long term deals averaging five years.
With a movie library of over 5,000 films and a further library of 5,000 films being added to this list, Eros Now will offer the widest repertoire of Indian movie content across any OTT platform in the world.
Commenting on the associations, Rishika Lulla Singh, CEO, Eros Digital says, “Our strategy remains to distribute Eros Now, a world class OTT platform, to consumers across telecoms and OEMs with compelling content and product features. We view the recent demonetization move in India as a great opportunity for the OTT business as more consumers are signing up for online and mobile pay systems. I am really excited about the exponential growth in front of Eros Now and am confident we will continue to consolidate our leadership position and first mover advantage.”
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. Eros Now offers its 55 million registered users worldwide the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features, such as video in HD, subtitles in English and Arabic, movie downloads, and high quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films. The company also owns the rapidly growing OTT platform Eros Now. For further information please visit: www.erosplc.com