NEW YORK--(BUSINESS WIRE)--Omnichannel adoption is growing among retailers in all sectors, and retailers who want to compete must invest in this strategy. That is the key takeaway from eTail East and WBR Digital’s new benchmarking report “Five Insights into the Omnichannel Landscape”.
This new report is based on a survey of over 90 executives taken onsite at eTail East 2016, an event bringing together senior level eCommerce executives to discuss the latest in retail. The survey respondents came from multiple sectors, including specialty retail, stand apparel, high-end fashion apparel, and more.
“The data shows that retailers are developing an understanding of what types of omnichannel investments will bring an ROI, but there is still much work to be done,” stated Lori Hawthorne, Strategy Director, eTail. “With nearly half of retailers perceiving themselves as making little progress, it is more critical than ever that companies make headway now in their omnichannel journey. Businesses have to prepare for a cultural transformation and invest in new technology to connect with today’s omnichannel consumer. If they do not act now, they will be left behind.”
Key statistics from the survey include:
- 75% of retailers consider omnichannel essential to their business, although 49% state they are not actively investing in an omnichannel retail strategy
- Only 1% of retailers consider mobile marketing to be their biggest spend channel, with 61% saying search marketing fills this role
- Outdated systems are among the greatest challenges facing omnichannel integration 39% have said
- Very few retailers consider themselves having completed or nearly completed their journey to omnichannel, with nearly 1/3 of all respondents stating they are at all completed
Most importantly from this report, retailers are looking to their customers for answers on how to best improve customer experience and gain their loyalty. A majority of respondents claim seamless customer experience across channels is the most important benefit of an omnichannel strategy. To download the full report, please visit: http://bit.ly/2eiqkp4
We launched eTail in 1999, and have been dedicated to support the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000-senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers.
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