SAN FRANCISCO--(BUSINESS WIRE)--Performance Horizon, the leading global provider of SaaS solutions for partner marketing, today released major additional functionality that improves scale and efficiencies for large enterprises that drive significant sales through their online marketing partners and affiliates.
Performance Horizon Enterprise is now in general availability after a closed-loop iterative Beta stage. The new release provides leading brands in retail, travel, digital content and financial services with more actionable data across more data dimensions, as well as the granular insights required to drive revenue and optimize profits.
The benefits of the new release include:
Improved Scale & Core Platform Functionality
- Expanded data model to collect, ingest and store more tracking events
- Core platform support for multiple conversion metrics
- New Configurable Data Parameters
Enhanced Reporting User Interface of Performance Horizon Enterprise
- Web App
- Hyper granular, real-time performance analysis via Multi-Pivoting Capabilities
- Insights available for all advertisers (Beta)
Expanded Reporting for Web App & APIs
- Improved reporting for mobile-first partner marketing activity
- Enhanced Cross-Channel Reporting via new traffic source data
- New API Guides for faster and easier automation and integration
“We are incredibly excited about this major release to the Performance Horizon platform,” said Pete Cheyne, Chief Technology Officer. “Offering dynamic interrogation into billions of data points in real-time opens up many possibilities for our clients. There is a wealth of information captured through our Measurement APIs and we are proud to continue the theme of 'industry-first' features that are released on our platform.”
“The ability to use performance data to make decisions to optimize efficiency of marketing spend depends on access to deep level analytics and reporting,” said Ed Goldswain, Director of Meta & Affiliates at ebookers.com. “Performance Horizon’s platform helps provide us that access, and these upgrades will allow us to uncover insights from richer data sets, which in turn should help drive incremental revenue for both us and our partners.”
“The most forward-looking brands and partners of Performance Horizon continue to inspire the solution design practice with closed-loop feedback so we can keep providing competitive advantage,” said Marco Botticelli, Head of Product at Performance Horizon.
Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive new customer acquisition, revenue increases and profitability gains through their online partners. This includes the ability to optimize partner performance, deploy creative, manage partner and product spend, easily integrating data into existing workflows and systems, as well as process partner payments globally.
The new functionality is immediately available and free of charge to existing Performance Horizon clients. Training and documentation are available from the customer success teams.
About Performance Horizon
Performance Horizon is the leading provider of SaaS solutions for digital partner marketing, enabling large enterprises to drive significant sales through their online marketing partners and affiliates. The world’s top digital content, retail, travel and financial services companies rely on Performance Horizon’s highly scalable platform to generate over $3 billion in sales across 185,000 marketing partners. The benefits include highly flexible partner management capabilities; real-time measurement of performance on the web and on mobile apps; optimization through deep analytics across multiple performance models; and settlement in over 50 currencies in 183 countries around the world. With offices in the U.S., UK, Japan and Australia, Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit http://www.performancehorizon.com or follow @tweetphg.