FORT WORTH, Texas--(BUSINESS WIRE)--GENERAL MOTORS FINANCIAL COMPANY, INC. (“GM Financial or the “Company”) today announced the launch of its Mobility Initiative, a multi-faceted effort aimed at empowering and enriching local communities through financial education and resources, along with community collaborations, to create opportunities for social, travel and financial mobility.
Initially, the Mobility Initiative includes two community-focused programs that leverage GM Financial’s proximity to – and engagement with – today’s consumer, as well as the Company’s financial services expertise and resources. Respectively, these programs include:
- Keys℠ by GM Financial: This program, a combination of live training sessions with community partners and online financial education information and resources, helps consumers unlock a smarter financial future by bridging the financial literacy “gap” and empowering mobility. Planned for expansion in 2017, the Keys training curriculum is based on a blend of respected third-party research and the Company’s own internal expertise and customer data insights, ensuring it delivers relevant and practical educational information. GM Financial recently held its first Keys live training session at the Center for Transforming Lives in Fort Worth. This event, one in a series planned for communities in North Texas and beyond, recognized the indisputable link between financial literacy and successfully mobilizing people to financial stability.
- Ronald McDonald House Collaboration: GM Financial’s leadership and team members have a long history of service to Ronald McDonald House. GM Financial and Ronald McDonald House will now join forces to address a mobility challenge for House visitors by facilitating the use of off-lease vehicles to transport sick children and their families. With more than 600,000 GM vehicles coming off-lease over the next two years, this component of GM Financial’s Mobility Initiative has the potential to meaningfully impact the lives of thousands of Ronald McDonald House residents. More details on the official launch of this program, which will be piloted in Fort Worth, Texas, will be announced in the coming weeks.
“Every day, nearly 7,000 GM Financial team members facilitate the mobility dreams of customers by providing simple financial solutions that help put them behind the wheel of a GM vehicle,” said Dan Berce, President and CEO of GM Financial. “Our Mobility Initiative extends this mission through programs, investments and engagement tools that ignite all forms of mobility for consumers across the U.S. and Canada.”
About GM Financial
General Motors Financial Company, Inc. is the wholly-owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit www.gmfinancial.com.